Check out our top 5 most popular posts from 2016. From all of us here at AMT Lab, we wish you a wonderful holiday season!
4 Technology Tips to Make the Most of Your Thanksgiving Weekend!
The Beginning of the End of Ticket Bots?
Election Day: A Quick Summary when Voting to Support the Arts
White Paper Wednesday: Computer Software and Online Technologies to Deepen and Grow Board Engagement
How Organizations Are (Nut)cracking Down on Ticket Scalping
AMT Lab contributor Katie Grennan discusses prevention and damage control strategies with both The Pittsburgh Ballet Theatre (PBT) and Ballet Austin based on their recent scalping experiences in order to find out how arts organizations can prevent damage to their reputation and to their organization caused by ticket scalpers.
Ticket Scalping: How much would you pay to see the Nutcracker?
Jami Rutherford - How technology plays a key role in Arts Management
Jami Rutherford is a project manager with Cloud for Good, a Salesforce Consulting Partner and Certified B Corporation that helps nonprofits advance their mission via the Salesforce platform. Jami recently sat down with AMT Lab contributor Katie Grennan to discuss how she has seen technology impact the arts industry and what she feels the future holds for the increasing intersection points between the two.
Ticket Scalping Today: Assessing the Challenge
Reselling tickets at prices above face value on the secondary market, otherwise known as ticket scalping, is a common practice in the United States. But how has the internet and advancing technology empowered scalpers at the expense of arts organizations? AMT Lab Contributor Katie Grennan investigates.
How Can Google Analytics Solve Operational Challenges?
Though often used to analyze traffic and commerce, Google Analytics is a powerful tool whose applications are near-limitless. In this new handbook, AMT Lab contributor Kathleen Grennan illustrates a number of ways in which arts managers of all types can use Google Analytics to make data-driven decisions in operational settings. From obtaining new audiences to bolstering fundraising efforts, this is a good introduction to this flexible tool. Click here to find the full report.
How Can Google Analytics Help Your Arts Organization Increase Your Audience?
Many arts organizations are constantly struggling to both bring in new patrons as well as maintain engagement among their existing base. Unfortunately, research shows that this hurdle is not going to disappear anytime soon due to a number of factors, as arts attendance has been on a steady decline in recent decades. Fortunately, Google Analytics gives arts managers the power to answer questions about their current audience demographics based on website traffic in order to both understand demographic trends and how best to target new audiences.
Why Your Arts Organization Should Use Google Analytics
Arts organizations today face a host of challenges, ranging from traditional issues like budgetary constraints and limited staff to more recent concerns, such as shifting patron demographics and increased market disruption caused by the social media frenzy. How can Google Analytics solve these problems, and more? Read Kathleen Grennan's guide here.