In this month’s podcast series “Let’s Talk Tech in the Arts,” Alyssa and Grace discuss trending topics that include bias in artificial intelligence, general feelings toward chatbots, and the recent emergence of hologram concerts.
Podcast: Daniel Morena Discusses Powering Audience Engagement with Artificial Intelligence
Interview with Emma Slayton: CLIR Fellow for Data Visualization
National Arts Marketing Project: Insights from the Conference Floor
Who’s Afraid of Modern Art?
"Who's afraid of modern art?“ – with this question, students begin their guided journey through the Städel Museum`s new online course. The oldest museum foundation in Germany is celebrating their 200th birthday by redefining their communication strategy to fit the digital age. Part of this change is the implementation of an online art history course and more recently a virtual reality tour of the museum in the 19th century. This course is an addition to the museum new offerings, like a digitorial, a digital catalogue that informs you about the current exhibition or an online audio tour.
AMT Lab contributor Seggen Mikael sat down with Chantal Eschenfelder, Head oft he Educational Department, and Axel Braun, Head of PR and Online Communication, to discuss the online course`s implementation and success, as well as the Städel Museum’s other offerings in their digital revolution.
Podcast: Managing a Tech Heavy Arts Festival
Podcast Episode #84 - Social Media Spotlight: Woolly Mammoth Theatre Co.
Woolly Mammoth Theatre Co. in Washington, DC has been getting a lot of press lately about their re-launch of the Pulitzer-Prize winning play "Clybourne Park". Along with the production, Woolly Mammoth has begun an innovative audience engagement campaign that includes many social media platforms. In this podcast, Rachel Grossman (Connectivity Director for the theater) answers questions about social media planning, what "connectivity" actually means, and integrating efforts across platforms.[display_podcast]
Podcast Episode #81 - Audience Feedback 2.0 - Quantifying Intrinsic Impact
In this episode, David talks with Clayton Lord from Theatre Bay Area about their work on "Audience Feedback 2.0" - a research study conducted with Wolf Brown on measuring the intrinsic impact (intellectual, social, and emotional) of a theatrical performance on audiences within 18 theatres in 6 cities throughout the United States. The study seeks to establish:
- A web-based interface to eventually allow any company to do their own impact study at minimal expense
- A data set that will be useful for artists, administrators, advocates, funders and audience members
- A series of national conversations designed to tackle how best to talk about the arts in a way that isn't economic
For more information:
The Intrinsic Impact Project - Theatre Bay Area's current online record for the project
Intrinsic Impact: New Approaches to Audience and Visitor Feedback - a 60-minute webinar conducted by Wolf Brown and hosted by Americans for the Arts. (Must be an AFTA member to view this webinar.)
Major University Presenters Value and Impact Study - a two-year study of the values and motivations driving performing arts attendance and donation.
Podcast Episode #80 - Mobile App Development at the Warhol
In this episode, Thomas talks with the Andy Warhol Museum's Josh Jeffrey, the Web and Digital Media Manager, and Tresa Varner, the Curator of Education, about their new mobile apps and the development process behind them. From augmented reality to silkscreening on the iPhone, no two apps at the Warhol are exactly alike.
Cool sites of the episode:
The Andy Warhol Museum - The home of everything Andy Warhol, this Pittsburgh based museum features work by the artist as well as exhibitions of contemporary artists from around the world.
Brunner Digital - This advertising and software development company worked with the Warhol on many of the apps mentioned in the episode.
Toura - Focused on tourism and travel industries, this mobile software development company has worked with the Warhol as well as multiple other museums and cultural institutions.
Podcast Episode #79 - Audience Engagement Platform
In this episode, David talks with Chris Elam from Misnomer Dance Theater about the upcoming launch of the Audience Engagement Platform, an innovative web-based communications network designed to connect artists, and the environments within which they work, with their audiences – patrons, contributors, the media, and potential funders.
First announced in 2008, the Audience Engagement Platform has been developing steadily with Elam's leadership. The platform will provide templates for multiple ways in which artists can create deeper engagement experiences for their audiences. Artists will also have the opportunity to see what types of engagement activities their peers are creating.
According to Elam and the AEP team:
Over 40% of all Americans attend performing arts events each year, and there are over 6 million artists working in America. While each interacts with his/her own audience base perhaps once or twice a year, their cumulative reach is enormous. Artists have a huge opportunity to engage their audiences through the web, yet with uncertainty about which tools to use and to what degree, artists often feel stranded, frustrated, and static in their audience outreach. AEP will simplify and streamline the various online vehicles available, and it will create effective and efficient ways of engaging and growing audiences.
Cool Sites of the Episode: AEPlatform - The online space for staying up-to-date on the Audience Engagement Platform
Misnomer Dance Theater - So you've heard about their work with AEP, now check out their amazing work in dance