It's only February, but AMTLab is already looking ahead to research topics for next year. What do you wish AMTLab would write about in 2014-2015? If we were your solutions genie, what would your three wishes be? Let us know in the 2014 AMTLab Reader Poll!
Data-Driven Decisions for Arts Marketers
AMTLab contributor Christine Sajewski discusses strategic uses of internal arts marketing data, as illustrated through a hypothetical performing arts organization, the Ugly Duckling Ballet. Read the full report here.