Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

CAMT

National Arts Marketing Project - Day One

If you haven't been, check out #nampc09 on Twitter. The day was chock-full, and I am happy to say that I feel I attended some of the best sessions. I had a chance to chat with Gene Carr and Jerry Yoshitomi on-the-record (which I will have up as a forthcoming podcast), as well as Rich Minz (the latter more informally), about many things tech/arts related. I am still processing and digesting, so for the moment I will leave you with some images of my long, but good, day in Providence at the NAMP Conference.

NAMP Conference - Keynote

NAMP Conference Day One

RISD Art Museum - NAMP Opening Reception

Pittsburgh contingent (L-R Haebin of CAMT, MAMs Justin and Corwin, and the Cultural Trust's Lauren) experience Water FirePortion of Pittsburgh contingent represents in front of WaterFire - Haeben (CAMT), Justin (CMU's MAM Program), Corwin (CAMT and MAM), Lauren (Pgh Cultural Trust)
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TITA's Back With New Blood

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"Boxhead Mea Culpa" from Mr. Boxhead on Flickr.comOkay, okay...I have to start by apologizing.  Brad transitioned into his new position at the end of January, and Technology in the Arts went silent for many weeks. What happened?  I think if we are honest with ourselves, then we have to admit that we had come to rely on Brad to carry the social media torch for TITA - blogging, podcasting, Twitter, Facebook, etc.  During his transition, many of his responsibilities were re-distributed to other staff members (oh, the joys of a hiring freeze) - but the social media fell by the wayside.

No more!  We're back, and we've brought new blood with us. Starting tomorrow, Social Media Assistant Thomas Vannatter will be coming at you twice a week with bloggy insights. Apparently, he has a major hate-on for Twitter, so this could get interesting!

Thomas will also be working with us to manage and refine our content strategies for the various social media tools we use. We will be working through questions like:

  • Should we be discussing/sharing different content on our Facebook Page than we do with our LinkedIn Group?  If so, what factors should influence the decision regarding where to share which types of content?
  • If we share an RSS feed that grabs the best articles on the net regarding technology in the arts, then what content should we be sharing through our Twitter feeds?
  • How should the social media strategies for service organizations differ from producing, presenting and other types of arts organizations?

So over the next two months, you will see a new, evolving strategy for Technology in the Arts.  Please, let us know what you think as we move forward.

By the way, Brad is not dead to us.  He and Jason Hansen will continue to produce the Technology in the Arts podcast on a monthly basis - so stay tuned!