Marketing

Attentive.ly: Connect Email to Social

Attentive.ly: Connect Email to Social

Does your arts organization have a long list of email subscribers, yet a much smaller number of social media followers? Are your social media followers just a small sample of your audiences? Even if your organization has the same number of email subscribers as social media followers, do you know if they are the exact same group of people? While social media marketing is increasingly being valued by arts organizations as a more interactive approach than traditional marketing,

Review of Tate Modern's new app

The Tate Modern recently launched a new app: Magic Tate Ball.   The app is free in the same vein as RaceVSTime was (an app that Tate Modern released last January).  Here is a review after a few days of trying it out on an iPad (first edition).

Some background:

Magic Tate Ball is a new location-based mobile app from Tate, inspired by the iconic Magic 8 Ball, where players shake the ball in search of an answer to one of life’s mysteries.

 

Time to Artify It

The art market is steadily adopting the online model, from auction houses to art fairs, from virtual exhibitions to limited edition online prints. Yet the success of this model remains circumspect, with questions abound; will online art fairs attract the clientele of Frieze Art Fair or Art Basel? Can aesthetic preferences be decoded by art genomes? Only in a few years will one be able to judge whether the online art world found success among pixels or became itself pixelated. For now,  the move towards the digital has made room for interesting innovations in the area of art business, of which Art.sy, Paddle8, VIP Art Fair are some of the most well known.

Eventbrite’s Newest Ticketing Solution: the "At the Door Card Reader"

Eventbrite, an online event management company and ticketing platform, just recently released a new product to make selling tickets on-site easier for the consumer and event manager- an iPad credit card reader. In the past, Eventbrite operated completely online. Event managers would create an event page for, let’s say, a jewelry-making workshop or a local symphony concert. Buyers would purchase their tickets online. However, those who purchased their tickets onsite at the last minute were not able to purchase them through Eventbrite. For this reason, Eventbrite launched the iPad application in December, “At the Door,” available for free from the iTunes App Store .