Does your arts organization have a long list of email subscribers, yet a much smaller number of social media followers? Are your social media followers just a small sample of your audiences? Even if your organization has the same number of email subscribers as social media followers, do you know if they are the exact same group of people? While social media marketing is increasingly being valued by arts organizations as a more interactive approach than traditional marketing,
Frustrated by Managing Multiple Social Channels? Buffer It!
Do you manage social media at an arts organization that has an online presence on multiple social channels? If so, have you found yourself in one of the following scenarios?
· You need to promote an upcoming event on your organization’s social media platforms. To do so, you go to each social media site and post or share the same content on each platform.
Measuring Unstructured Data: Brandwatch
Today, an increasing number of arts organizations are aware of the importance of using social media platforms to engage their audiences. While employing different channels is crucial, it is equally important to monitor, analyze and evaluate your organization’s performance across social media platforms.