AMT Lab contributor Kristen Sorek West explores the social media analytics platform Keyhole and its real-time data tracking services. The social media listening tool collects Facebook, Twitter and Instagram activity information in one location, giving users the ability to perform targeted searches on users and content across channels. Click here to read the full review.
Frustrated by Managing Multiple Social Channels? Buffer It!
Do you manage social media at an arts organization that has an online presence on multiple social channels? If so, have you found yourself in one of the following scenarios?
· You need to promote an upcoming event on your organization’s social media platforms. To do so, you go to each social media site and post or share the same content on each platform.
Free Tools for Benchmarking & Monitoring Your Online Presence
Ever wonder what people are saying about your organization? Curious about how you stack up to neighboring arts organizations or others in your industry? It’s important for every arts organization to keep an eye on its reputation, especially as audiences have more opportunities to interact online. This review compares features three different sites that arts organizations could use for benchmarking and online monitoring: Social Searcher, Social Mention, and Topsy.