social media

2018 GLOBAL NGO TECHNOLOGY REPORT REVIEW

2018 GLOBAL NGO TECHNOLOGY REPORT REVIEW

The Global NGO Technology Report is a collaborative project of the Public Interest Registry and Nonprofit Tech for Good that examines the annual changes in how non-governmental organizations (NGOs) are using technology.  The findings here are not just relevant to NGOs around the world, but to arts and cultural institutions as well.

Enhance Social Media Campaigns with Keyhole's Real-Time Tracking

Enhance Social Media Campaigns with Keyhole's Real-Time Tracking

AMT Lab contributor Kristen Sorek West explores the social media analytics platform Keyhole and its real-time data tracking services. The social media listening tool collects Facebook, Twitter and Instagram activity information in one location, giving users the ability to perform targeted searches on users and content across channels. Click here to read the full review. 

Enhance Social Media Campaigns with Keyhole's Real-Time Tracking

Enhance Social Media Campaigns with Keyhole's Real-Time Tracking

AMT Lab contributor Kristen Sorek West explores the social media analytics platform Keyhole and its real-time data tracking services. The social media listening tool collects Facebook, Twitter and Instagram activity information in one location, giving users the ability to perform targeted searches on users and content across channels. Click here to read the full review. 

 

Reddit: A Guide for the Arts

Reddit: A Guide for the Arts

Reddit has particular promise as part of a digital strategy. The subreddit system, in effect, encourages users to self-segment themselves into target markets. This creates opportunities for organizations to connect with very specific audiences. Unlike the shock-and-awe blitzkrieg characteristic of billboard or TV ads, Reddit posts can target narrowly, an offering completely different from Facebook or Twitter outside of paying for sponsored posts.

Attentive.ly: Connect Email to Social

Attentive.ly: Connect Email to Social

Does your arts organization have a long list of email subscribers, yet a much smaller number of social media followers? Are your social media followers just a small sample of your audiences? Even if your organization has the same number of email subscribers as social media followers, do you know if they are the exact same group of people? While social media marketing is increasingly being valued by arts organizations as a more interactive approach than traditional marketing,

Frustrated by Managing Multiple Social Channels? Buffer It!

Frustrated by Managing Multiple Social Channels? Buffer It!

Do you manage social media at an arts organization that has an online presence on multiple social channels? If so, have you found yourself in one of the following scenarios? 

·         You need to promote an upcoming event on your organization’s social media platforms. To do so, you go to each social media site and post or share the same content on each platform. 

Measuring Unstructured Data: Brandwatch

Measuring Unstructured Data: Brandwatch

Today, an increasing number of arts organizations are aware of the importance of using social media platforms to engage their audiences. While employing different channels is crucial, it is equally important to monitor, analyze and evaluate your organization’s performance across social media platforms.

From App to Art: Poetics

From App to Art: Poetics

The average smartphone user spends over an hour on his or her device per day. That’s a lot of time to be staring down at one screen. What if there were opportunities for smartphone users to exercise their artistic skills on these devices? What if there was an easier way to create that didn’t involve a paintbrush or a journal

Free Tools for Benchmarking & Monitoring Your Online Presence

Ever wonder what people are saying about your organization?  Curious about how you stack up to neighboring arts organizations or others in your industry? It’s important for every arts organization to keep an eye on its reputation, especially as audiences have more opportunities to interact online. This review compares features three different sites that arts organizations could use for benchmarking and online monitoring: Social Searcher, Social Mention, and Topsy.