Reviews — AMT Lab @ CMU

Claire Young

Reddit: A Guide for the Arts

Reddit: A Guide for the Arts

Reddit has particular promise as part of a digital strategy. The subreddit system, in effect, encourages users to self-segment themselves into target markets. This creates opportunities for organizations to connect with very specific audiences. Unlike the shock-and-awe blitzkrieg characteristic of billboard or TV ads, Reddit posts can target narrowly, an offering completely different from Facebook or Twitter outside of paying for sponsored posts.