marketing

Learning Google Tag Manager with Google Analytics Academy

Learning Google Tag Manager with Google Analytics Academy

Collecting and interpreting data is essential for any successful online platform, whether it is an arts organization’s web site or a gallery’s sales point. Google analytics is a tool many organizations use to track their success and manage data analytics.  Yet, according to a 2015 survey by Capacity International, 90% of arts organizations indicated that they are not using Google Analytics to its full potential. There are several tools, such as Google Tag Manager, that can further increase the potential for Google Analytics to track performance metrics. 

Visualizing Data With Sparkwise

Visualizing Data With Sparkwise

We are surrounded by data, making it difficult to figure out where to begin, let alone how to analyze or use the information. Sparkwise is one of many data visualization tools allowing users to build dashboards, but was actually designed with nonprofit organizations in mind. The free web-based system is particularly useful for low-budget organizations or those just beginning to apply data analytics. Click here to read the full review.

Visualizing Data with Sparkwise

Visualizing Data with Sparkwise

We are surrounded by data, making it difficult to figure out where to begin, let alone how to analyze or use the information. Sparkwise is one of many data visualization tools allowing users to build dashboards, but was actually designed with nonprofit organizations in mind. The free web-based system is particularly useful for low-budget organizations or those just beginning to apply data analytics.

Reddit: A Guide for the Arts

Reddit: A Guide for the Arts

Reddit has particular promise as part of a digital strategy. The subreddit system, in effect, encourages users to self-segment themselves into target markets. This creates opportunities for organizations to connect with very specific audiences. Unlike the shock-and-awe blitzkrieg characteristic of billboard or TV ads, Reddit posts can target narrowly, an offering completely different from Facebook or Twitter outside of paying for sponsored posts.

Frustrated by Managing Multiple Social Channels? Buffer It!

Frustrated by Managing Multiple Social Channels? Buffer It!

Do you manage social media at an arts organization that has an online presence on multiple social channels? If so, have you found yourself in one of the following scenarios? 

·         You need to promote an upcoming event on your organization’s social media platforms. To do so, you go to each social media site and post or share the same content on each platform. 

iPhoneize Your Web Site with One Click!

Yes, the iPhone provides a true representation of any Web page. However, some page designs - while accurately displayed on the device - are just too difficult to read and navigate on a small screen. Intersquash.com attempts to rectify the situation by generating an iPhone-friendly Web page for your site with one click. The only caveat? Your site content must be RSS-driven. (What's RSS, you ask?)

To iPhoneize your site using Intersquash.com, simply enter your RSS feed URL and Web site title into the Intersquash interface (squasherface? intersquash?) and click the "iPhoneize My Website!" button. BOOM! Your site has been iPhoneized. It doesn't even hurt.

Step One: Enter your site info.

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Step Two: Your site has been iPhoneized.

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The site gives you the option to upload an icon (57 pixels squared) or access the "hearder code." Placing the header code provided by Interquash in the header of your site's HTML will enable device recognition so mobile users will automatically be presented with your iPhoneized page.

Here is the iPhoneized version of the Technology in the Arts blog.

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By the way, the screenshot above was created using a free software called iPhoney, which allows you to view any Web page as it would appear on the iPhone. Two notes: 1) iPhoney is Mac only and 2) no, you cannot make calls using iPhoney... don't be ridiculous.