Artificial intelligence is making headlines every day, but how can we, as cultural workers, use AI ethically and effectively in our jobs? While large LLMs like OpenAI offer workers AI assistance, they come with a significant impact on the environment, hallucinations, bias, and ethical concerns regarding copyright. Smaller LLM tools solve some of these issues. The following review analyzes NotebookLM, a Google experiment, that i particularly useful tool for researchers, students, and other knowledge workers engaged in complex information.
Learning Google Tag Manager with Google Analytics Academy
Collecting and interpreting data is essential for any successful online platform, whether it is an arts organization’s web site or a gallery’s sales point. Google analytics is a tool many organizations use to track their success and manage data analytics. Yet, according to a 2015 survey by Capacity International, 90% of arts organizations indicated that they are not using Google Analytics to its full potential. There are several tools, such as Google Tag Manager, that can further increase the potential for Google Analytics to track performance metrics.
Audience Engagement Outside of The Museum: Camera Function in Google Arts & Culture App
When considering how technology can improve and increase audience engagement with art, many immediately think of technology can be applied in house to create a more participatory experience. Yet, audience engagement can continue even when the audience is not in the museum. How can an arts organization engage with visitors even when they are not physically in the institution?