If they do indeed exist, the Greek and Roman Gods are bound to be upset. Century after century, they have been removed from their temples in Italy and Greece to be preserved, conserved, and admired in heathen lands. Even in Egypt, the rage of the pharaohs could only be an incandescent gold. But what must really infuriate these divinities and demigods is when they are looted, smuggled, and acquired illegally.
Time to Artify It
The art market is steadily adopting the online model, from auction houses to art fairs, from virtual exhibitions to limited edition online prints. Yet the success of this model remains circumspect, with questions abound; will online art fairs attract the clientele of Frieze Art Fair or Art Basel? Can aesthetic preferences be decoded by art genomes? Only in a few years will one be able to judge whether the online art world found success among pixels or became itself pixelated. For now, the move towards the digital has made room for interesting innovations in the area of art business, of which Art.sy, Paddle8, VIP Art Fair are some of the most well known.
Yelp about Yelp
We've all heard the cliche, "Everyone's a critic," but Yelp puts that into practice. Yelp is a Web site whose content is driven by real people giving their own reviews on what's available in their cities: restaurants, stores, hotels, and (here's where it gets interesting) arts and entertainment. Anyone can sign up to be a Yelper. Then, on with the griping or the applauding or the mehing. With lots of traffic headed Yelp's way (almost 4 million people visited Yelp in April 2007, according to their site), suddenly the collective opinions of the average Joes out there become quite powerful.
Has your organization been Yelped?
I first heard about Yelp while I was at the 2007 NAMP conference in beautiful Miami. The speaker mentioned that he had heard of some businesses who, after receiving negative Yelps, had posted signs declaring "No Yelpers Allowed!"
What a terrible thing to do! It would have been so much better to hang a sign, "Yelpers welcome. Please let us know if we can help you in any way during your visit. Enjoy!"
In fact, Yelp itself offers a guide for business owners that provides great advice on how to handle your organization's image on Yelp. Their list of "Do's" and "Don'ts" is educational and extremely helpful. There is also information about other services that are available to enhance your listing and visibility, but these probably cost a little bit of lolly and don't really seem necessary to effectively promote your company.
So, check it out, see if you've been Yelped, and maybe get involved. Heck, maybe even hang a "Yelpers Welcome" sign or have a "Yelpers Night." And keep an eye open. This type of community reviewing is going to become more and more popular since it aggregates honest (we hope) and open communication from a variety of viewpoints rather than a those of a lone critic.