Podcast Episode #69 - Social Media Spotlight on the Mattress Factory

JeffInschoIn this episode of Technology in the Arts, Corwin Christie talks with Jeffrey Inscho, Director of Media and Public Relations for the Mattress Factory - a museum of contemporary installation art, about ways in which arts organizations can develop cost effective technology initiatives and partner with technology providers. Related Links Mattress Factory - Friendship v2.0 SCREEENtxt BrightKite MF iConfess Deep Local

May 11th Webinar - Market Smarter with Google and Facebook!

Erik Gensler

2:00pm-3:30pm Eastern Presenter: Erik Gensler Registration: $25.00

Google and Facebook offer a suite of free to inexpensive marketing tools that allow you to target and better understand your online audience.   This webinar will  focus on helping arts organizations use Google Analytics, Google AdWords, and Facebook advertising to market smarter.

Over the course of this 90 minute webinar, Capacity Interactive's Erik Gensler will discuss:

  • How arts organizations can optimize Google Analytics understand how users are interacting with your site and which user behaviors are tied to sales. We will discuss basic reporting and set up as well as custom set up and ecommerce tracking.
  • How to use Google AdWords to increase traffic to your site. You will discover how your orgnization can obtain up to $10,000 in free AdWords advertising per month. You will also learn about the Google Content Network where your organization can place banner ads on thousands of sites across the web from one central hub.
  • How to target Facebook users that are interested in the programming your organization offers. You will obtain tips for crafting ads and micro-targeting users to make your Facebook advertising efficient and cost-effective.

Listen to Brad Stephenson's interview with Erik from last summer's Technology in the Arts podcast: [display_podcast] Erik Gensler is the president of Capacity Interactive Inc. - an electronic marketing consulting firm whose client roster includes Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Carnegie Hall, New York City Opera, and Roundabout Theatre Company. Capacity Interactive helps arts organizations strategically employ interactive tools to engage audiences, build community, and market smarter.

Podcast Episode #68 - Walker Arts Center's Social Media Experiments and Tips for Email Marketing

JustinAndGeneIn this episode of Technology in the Arts, Amelia Northrup interviews Justin Heideman, New Media Designer at the Walker Art Center, about recent online projects that have propelled the Walker into the forefront of art organizations engaging their audiences through social media. Related websites: West St. Paul video My Yard Our Message

Also in this episode, Corwin Christie catches up with Patron Technology president Gene Carr to talk about e-mail marketing strategies for arts organizations.

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Podcast Episode #67 - Results of the 2009 Ticketing Software Satisfaction Survey

TicketingSoftwareSurvey-image-200px In this episode of Technology in the Arts, Brad chats with the Center for Arts Management and Technology's executive director David Dombrosky and marketing and research assistant Pat Germann about the results of the 2009 Ticketing Software Satisfaction Survey (PDF).

Cool Sites of the Episode

David: ARTSblog Green Papers Pat: Puppeteers Unite

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Podcast Episode #65 - Discussion of TenduTV with Marc Kirschner

Flickr, CC by cybaea In this episode of Technology in the Arts, David interviews Marc Kirschner, the founder and General Manager of TenduTV, which delivers high-quality concert dance, documentaries, original programming and screendance to over 20 million US televisions, and to every household with a broadband internet connection.

TenduTV is making a special announcement today at the Association of Performing Arts Presenters Conference in New York City.

(Photo: Flickr, CC by Grzegorz Chorus)

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Technology in the Arts #64

Flickr, CC by cybaea In this episode of Technology in the Arts, Brad interviews Matt Lehrman of Alliance for Audience and ShowUp.com. Lehrman and Dwight Gee of ArtsFund and TakePartinArt.org were the leaders of the first stage of Project Audience, a Mellon Foundation funded project focused on envisioning the next generation of audience development.

(Photo: Flickr, CC by cybaea)

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Technology in the Arts #63

By Scott Kirsner In this episode of the Technology in the Arts podcast, the Center for Arts Management and Technology's executive director David Dombrosky talks with Corwin Christie, a Heinz College Master of Arts Management student. Poor Corwin, a social media assistant for CAMT, was forced to do David's reading, and she provides her thoughts on the book Fans, Friends & Followers by Scott Kirsner.

The episode also features David's interviews with Kirsner, author of the aforementioned book, and Ed Halter, a staff writer for Rhizome.org. Rhizome is a site "dedicated to the creation, presentation, preservation, and critique of emerging artistic practices that engage technology."

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Technology in the Arts #62

In this episode of Technology in the Arts, Brad interviews Hannah Leatherbury. Picture 6Hannah is the E-Services Manager for Southern Arts Federation (SAF) and the project lead for ArtsReady, is a forthcoming, web-based, continuity planning application for performing arts organizations. The Andrew Mellon Foundation is providing funding and support for this project.

ArtsReady uses the definition of "continuity planning" provided by SAF's project collaborators at the Office of Continuity Planning at the University of California – Berkeley: Putting in place NOW the things that will enable us to continue serving our constituents and maintain our viability following a catastrophic event of any size or type.

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Technology in the Arts #61

In this episode of Technology in the Arts, Jason takes a break while Brad interviews arts marketing consultant Erik Gensler. ezgErik is the president of Capacity Interactive Inc., a consultancy that specializes in e-marketing for the arts. Current projects include overseeing New York City Opera's electronic marketing strategy, project management and strategy for Alvin Ailey American Dance Theater's Doris Duke Foundation Leading for the Future grant focused on increasing on-line patron engagement, managing web advertising and analytics for Nextbook.org, and implementing and advising on web analytics for Pacific Northwest Ballet as part of their Wallace Foundation grant. Erik was a Senior Marketing Officer at New York City Opera where he oversaw electronic marketing activities including the redesign of nycOpera.com as well as implementing a text message club, a blog, and podcast series.

He served as Director of Sponsorship for TMG-The Marketing Group where he secured over $3 million in corporate sponsorships and strategic marketing partnerships for non-profit arts clients including Roundabout Theatre Company. He spent four years at NBC Universal in various roles in sales, marketing, production, and business development and is a graduate of the NBC Page Program and NBC Sales Associates Program. Erik began his career at Marakon Associates an international strategy consulting firm that works with top executives of Fortune 500 companies to help them maximize shareholder value. Erik holds a dual degree in Economics and Communication Studies from Northwestern University.

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