Net neutrality died by the hand of the FCC in November 2017. The policy, to be implemented summer 2018, will be detrimental to the work and impact of arts institutions and artists. The following article provides an overview of what changed, why net neutrality is important to the arts, and what you can do to help reverse the policy, or, as AT&T's CEO has called for, ask for Congress to create a consumer Internet Bill of Rights.
Google Local Business Center - A Great Free Tool
Thanks to Webware's item about Google's Local Business Center--it got my gears turning on how to effectively use a great free tool for arts organizations. As a Google girl (it's my current search engine of choice, but I'm giving Bing a shot), it brings to mind the number of times that I have attempted to find a gallery or theater by searching the web.
But for YOU, the lister, Google has added a slew of new dashboard tools that could prove very useful free feedback. With the new Local Business Center, the lister is provided insight into who is out there searching for their organization, and how much information they want. For example, does the person just look up the map? Find the number? Check out the website?
This could be very useful for arts organizations to gather more data about audience location, the amount of information that those using the web desire, and tailor marketing to target these audiences.
And yes, it's FREE.