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From SEO to GEO: Optimizing the Arts Organization Website for Google’s AI Overview

From SEO to GEO: Optimizing the Arts Organization Website for Google’s AI Overview

With many arts organizations and artists already feeling behind in their digital presence (‘Is it already time to update the website again?’), Google’s AI Overview might be baffling—not only because it's been adopted so quickly, but also because it feels unpredictable. How are arts organizations showing up (or not) in AI search? To find out, contributor Cole Schubert conducts an experiment by running four search queries on six of the top artistically vibrant cities in the United States.

Google Local Business Center - A Great Free Tool

Thanks to Webware's item about Google's Local Business Center--it got my gears turning on how to effectively use a great free tool for arts organizations. As a Google girl (it's my current search engine of choice, but I'm giving Bing a shot), it brings to mind the number of times that I have attempted to find a gallery or theater by searching the web.

But for YOU, the lister, Google has added a slew of new dashboard tools that could prove very useful free feedback. With the new Local Business Center, the lister is provided insight into who is out there searching for their organization, and how much information they want. For example, does the person just look up the map? Find the number? Check out the website?

This could be very useful for arts organizations to gather more data about audience location, the amount of information that those using the web desire, and tailor marketing to target these audiences.

And yes, it's FREE.