Theatre live broadcasting has existed across various media for nearly a century. In its early days, it was delivered through radio and television. In the 21st century, advancements in technology enabled broadcasts on large cinema screens. During and after the COVID-19 pandemic, however, lockdowns and shifts in audience behavior appeared to redirect attention back to small screens. This research explores the meaning of “liveness” and whether live theatre broadcasts, sometimes costing up to $3 million, are worth the investment.

