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The Impact of Live Broadcast on Theatre Performance Practice and Audience Engagement

The Impact of Live Broadcast on Theatre Performance Practice and Audience Engagement

Theatre live broadcasting has existed across various media for nearly a century. In its early days, it was delivered through radio and television. In the 21st century, advancements in technology enabled broadcasts on large cinema screens. During and after the COVID-19 pandemic, however, lockdowns and shifts in audience behavior appeared to redirect attention back to small screens. This research explores the meaning of “liveness” and whether live theatre broadcasts, sometimes costing up to $3 million, are worth the investment.