Review

Enhance Social Media Campaigns with Keyhole's Real-Time Tracking

Enhance Social Media Campaigns with Keyhole's Real-Time Tracking

AMT Lab contributor Kristen Sorek West explores the social media analytics platform Keyhole and its real-time data tracking services. The social media listening tool collects Facebook, Twitter and Instagram activity information in one location, giving users the ability to perform targeted searches on users and content across channels. Click here to read the full review. 

 

Reddit: A Guide for the Arts

Reddit: A Guide for the Arts

Reddit has particular promise as part of a digital strategy. The subreddit system, in effect, encourages users to self-segment themselves into target markets. This creates opportunities for organizations to connect with very specific audiences. Unlike the shock-and-awe blitzkrieg characteristic of billboard or TV ads, Reddit posts can target narrowly, an offering completely different from Facebook or Twitter outside of paying for sponsored posts.

Google Cardboard: Virtual Reality for the Rest of Us

Google Cardboard: Virtual Reality for the Rest of Us

Universal access to Virtual Reality (VR) technology is on the horizon.  Rapid developments in advanced VR technology coming from companies such as Oculus Rift and Google have piqued the interest of entrepreneurs in many sectors.  Through VR, people can now experience concerts, roller coasters, and even test-drive cars from the comfort of their homes.  Savvy arts managers should pay close attention to this technology. Audience engagement could very well shift from filling seats to wearing headsets within the next decade.

NO AD: Street art in the subway

NO AD: Street art in the subway

A recent Endgadget article highlights an artistic solution to getting the advertisements out of your way - an app called “NO AD” which digitally replaces advertisements with street art. Intrigued by the concept, and already planning to visit the Big Apple, I seized this opportunity to try it out and share my hands-on impressions. 

BoardBookIt: A Board Portal Committed to Being Intuitive

BoardBookIt: A Board Portal Committed to Being Intuitive

Board portals provide a tool for organizations seeking to improve the engagement and efficacy of their boards. Since the publication of Computer Software and Online Technologies to Deepen and Grow Board Engagement, which looks at common governance challenges among arts nonprofits and technologies that can be used to help resolve them, BoardBookit released a new report outlining the features of its product. So just how does it work, and what makes it a potentially helpful solution for small and mid-sized arts organizations?

Tugg: An Easy Way to Host a Movie Screening of Independent and Emerging Filmmakers

Tugg: An Easy Way to Host a Movie Screening of Independent and Emerging Filmmakers

In the U.S, rights to present movies from major film studios can be obtained through Swank Motion Pictures and Criterion USA, the two largest film licensing companies in the nation. A third option that caters to independent films and grass roots organizations was launched at SXSW in 2012. Tugg functions mostly as an intermediary between independent filmmakers and their audiences, making it easy for movies to be shown in theaters and alternative venues. Its format makes it valuable for organizations that do not have an appropriate venues or filmmakers looking to increase their exposure.

Attentive.ly: Connect Email to Social

Attentive.ly: Connect Email to Social

Does your arts organization have a long list of email subscribers, yet a much smaller number of social media followers? Are your social media followers just a small sample of your audiences? Even if your organization has the same number of email subscribers as social media followers, do you know if they are the exact same group of people? While social media marketing is increasingly being valued by arts organizations as a more interactive approach than traditional marketing,

Frustrated by Managing Multiple Social Channels? Buffer It!

Frustrated by Managing Multiple Social Channels? Buffer It!

Do you manage social media at an arts organization that has an online presence on multiple social channels? If so, have you found yourself in one of the following scenarios? 

·         You need to promote an upcoming event on your organization’s social media platforms. To do so, you go to each social media site and post or share the same content on each platform.