Universal access to Virtual Reality (VR) technology is on the horizon. Rapid developments in advanced VR technology coming from companies such as Oculus Rift and Google have piqued the interest of entrepreneurs in many sectors. Through VR, people can now experience concerts, roller coasters, and even test-drive cars from the comfort of their homes. Savvy arts managers should pay close attention to this technology. Audience engagement could very well shift from filling seats to wearing headsets within the next decade.