Podcasts & Interviews — AMT Lab @ CMU

David Dombrosky

Podcast Episode #72 - The Ride: Multi-media Theatrical Tourism on Wheels

theride2 In this episode of Technology in the Arts, Brad interviews Brett Jarvis, Technical Supervisor for THE RIDE, a multi-media, multi-discipline production that moves guests through midtown Manhattan on custom-built vehicles, while an ever-changing show featuring actors, performers, and everyday citizens unfolds on the streets before them. THE RIDE rolls out on September 16, 2010.

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Podcast Episode #71 - Audience 2.0, Smartphone Apps and Tips for Working with Developers

Episode71

In this episode of Technology in the Arts, Brad and David welcome Jeff Inscho to the Heinz College staff at Carnegie Mellon University and launch into a rowdy conversation featuring:

Cool Site of the Episode: scribdScribd allows you to easily turn any file—such as PDF, Word and PowerPoint—into a web document and connect with readers through their online community, social media sites such as Facebook or Twitter, and search engines like Google.

Podcast Episode #69 - Social Media Spotlight on the Mattress Factory

JeffInschoIn this episode of Technology in the Arts, Corwin Christie talks with Jeffrey Inscho, Director of Media and Public Relations for the Mattress Factory - a museum of contemporary installation art, about ways in which arts organizations can develop cost effective technology initiatives and partner with technology providers. Related Links Mattress Factory - Friendship v2.0 SCREEENtxt BrightKite MF iConfess Deep Local

May 11th Webinar - Market Smarter with Google and Facebook!

Erik Gensler

2:00pm-3:30pm Eastern Presenter: Erik Gensler Registration: $25.00

Google and Facebook offer a suite of free to inexpensive marketing tools that allow you to target and better understand your online audience.   This webinar will  focus on helping arts organizations use Google Analytics, Google AdWords, and Facebook advertising to market smarter.

Over the course of this 90 minute webinar, Capacity Interactive's Erik Gensler will discuss:

  • How arts organizations can optimize Google Analytics understand how users are interacting with your site and which user behaviors are tied to sales. We will discuss basic reporting and set up as well as custom set up and ecommerce tracking.
  • How to use Google AdWords to increase traffic to your site. You will discover how your orgnization can obtain up to $10,000 in free AdWords advertising per month. You will also learn about the Google Content Network where your organization can place banner ads on thousands of sites across the web from one central hub.
  • How to target Facebook users that are interested in the programming your organization offers. You will obtain tips for crafting ads and micro-targeting users to make your Facebook advertising efficient and cost-effective.

Listen to Brad Stephenson's interview with Erik from last summer's Technology in the Arts podcast: [display_podcast] Erik Gensler is the president of Capacity Interactive Inc. - an electronic marketing consulting firm whose client roster includes Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Carnegie Hall, New York City Opera, and Roundabout Theatre Company. Capacity Interactive helps arts organizations strategically employ interactive tools to engage audiences, build community, and market smarter.

Podcast Episode #68 - Walker Arts Center's Social Media Experiments and Tips for Email Marketing

JustinAndGeneIn this episode of Technology in the Arts, Amelia Northrup interviews Justin Heideman, New Media Designer at the Walker Art Center, about recent online projects that have propelled the Walker into the forefront of art organizations engaging their audiences through social media. Related websites: West St. Paul video My Yard Our Message

Also in this episode, Corwin Christie catches up with Patron Technology president Gene Carr to talk about e-mail marketing strategies for arts organizations.

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