The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.
This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
As the market needs for convenience grow stronger, E-Commerce seems like a sound organizational investment for non-profits, especially for arts organizations that have the ability to develop branded and unique products. However, E-Commerce effects more than staffing and resources in a non-profit organization.
Reselling tickets at prices above face value on the secondary market, otherwise known as ticket scalping, is a common practice in the United States. But how has the internet and advancing technology empowered scalpers at the expense of arts organizations? AMT Lab Contributor Katie Grennan investigates.
When you need a book, you no longer jump in a car and drive to a bookstore. Instead, with just a few clicks on the computer, your book will be waiting at your front door in two days or instantly online. E-Commerce has become a natural and regular part of people’s lives, and nonprofits should evaluate this trend when managing their revenue sources.
As technology continues to shrink the world we live in by bridging communities across the globe, collaborations between artists separated by space are becoming more common. In this white paper, AMT Lab contributor Nora Fleury looks at the ways new technologies are influencing this increased collaboration. With a specific focus on team communication applications and cloud-based document sharing systems, this is a useful resource for managers struggling to foster communication between artists separated by geography. Click here for the full report.
Web 2.0 has changed many aspects of the modern world, and fundraising and philanthropy is no exception. From the tidal wave of tech tycoons committing to the Giving Pledge to the rise of crowdfunding (and a bevy of potential platforms for a crowdfunder to choose from), soliciting essential funds has more avenues than ever--and more potential challenges along with them. This week's throwback rounds up numerous articles that provide time-tested wisdom on how to navigate in the new world of web-based fundraising and philanthropy.
In most cases, an organization’s efficacy is only as strong as its internal cohesiveness. But how do we create this environment? There are many technological tools available that are designed to ease organizational communication and workflow management, and through the years AMT Lab has written product reviews and articles featuring several of them. This week’s TBT is a toolkit for managers thinking about implementing new communication or workflow processes, or even reviewing their existing processes to see whether they have the best tools for their projects.
While many idealize the implementation of technology into organizational practices, those who have attempted to do so know firsthand that there are many challenges involved--many of which have less to do with the technology itself, and more to do with the human process of adjusting to it. Over the years, several AMT Lab articles have covered different aspects of this adjustment, and today’s throwback gathers them together to create a handy organizational guide to adjusting to technology.
You would be hard pressed to find any person who has visited a grocery store or movie theater that has not been asked to donate an additional dollar for charity on top of their purchase. It’s become a widely accepted, near expected, practice in contemporary consumer culture. Capitalizing on existing buyer behavior is not just easy- it’s smart. However, the model has advanced far beyond adding a few dollars onto a popcorn purchase at the cinema. It has emerged as a way for organizations to capture financially strapped young donors, and generate creative revenue streams as traditional philanthropic avenues face increased competition.
