production

AI and Virtual Production: The Past Meets the Future

AI and Virtual Production:  The Past Meets the Future

Technology has played a critical role in the film industry since its inception. Advances in the film industry are always closely related to technological advances in society, integrating them quickly into the filmmaking process. Almost every aspect of filmmaking, from pre-production to post-production, from digital cameras, editing software, sound and music, distribution, exhibition, and of course, special effects, has undergone major changes and has evolved over the last 190 years. 

Contemporary, traditional film production involves building physical sets, scouting locations, and coordinating large crews and equipment, all of which can be time-consuming and expensive. To overcome some of these "problems" or “needs” was born what we know today as Virtual Production. Virtual production has and will be further enhanced by the opportunities afforded by artificial intelligence.