virtual production

Behind the LED Wall: Technology, Labor, and Economics in Virtual Production

Behind the LED Wall: Technology, Labor, and Economics in Virtual Production

This article explores the rise of virtual production (VP) and its impact on contemporary filmmaking through the use of large-scale LED volumes that merge physical sets with real-time digital environments. Using high-profile productions such as The Mandalorian and 1899 as case studies, it examines how VP reshapes creative workflows across departments, redistributes labor rather than eliminating it, and demands new hybrid skill sets from designers, location managers, and technicians. The piece also addresses the role of labor unions and training programs in adapting to emerging technologies, alongside the economic challenges of scalability, access, and high upfront costs. Ultimately, the article positions virtual production as a transformative - yet uneven - evolution in the entertainment industry, emphasizing the need for equitable training and infrastructure as VP becomes a lasting mode of production.

AI and Virtual Production: The Past Meets the Future

AI and Virtual Production:  The Past Meets the Future

Technology has played a critical role in the film industry since its inception. Advances in the film industry are always closely related to technological advances in society, integrating them quickly into the filmmaking process. Almost every aspect of filmmaking, from pre-production to post-production, from digital cameras, editing software, sound and music, distribution, exhibition, and of course, special effects, has undergone major changes and has evolved over the last 190 years. 

Contemporary, traditional film production involves building physical sets, scouting locations, and coordinating large crews and equipment, all of which can be time-consuming and expensive. To overcome some of these "problems" or “needs” was born what we know today as Virtual Production. Virtual production has and will be further enhanced by the opportunities afforded by artificial intelligence.