AMT Lab Chief Editor, Samantha Sonnet, and Garrett Brooks, Creative Director of MAS, discuss all things experiential marketing. With over 10 years in experiential marketing, Garrett has been a part of projects for clients such as YouTube, Google, Facebook, Hulu, Netflix, LinkedIn, Bacardi and Pepsi and has activated executions at cultural touch points like the Super Bowl, CES, and SXSW.
VoxPop: P2P Distribution and Marketing via Profit Sharing
In this episode contributor Reid Manning sits down with Charles Hugh, the founder and CEO of Voxpop Games, a peer to peer game distribution and development platform. Together, they discuss the launch of the Voxpop platform and their mission of supporting streamers and developers by utilizing profit sharing with marketing.
Let's Talk: Blockchain, Tik Tok, and the Yondr Pouch In The News
National Arts Marketing Project: Insights from the Conference Floor
Uncovering Programmatic Marketing with Bill Updegraff
Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 3
In the final part of her interview Digital Producer Sarah Ellis of the Royal Shakespeare Company (RSC) expands upon the technical aspects of ‘Midsummers Night’s Dreaming’ and the complexities surrounding artist rights in the social media realm. Together with Google, the RSC expanded the theatre experience into social media, prompting narration, content creation, and collaboration among audience members and the story’s characters.
Click here to read the interview.
Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 2
In the second part of her interview, Sarah Ellis, the Digital Producer of the Royal Shakespeare Company (RSC), expands upon the intricacies of introducing both audiences and actors into the world of a digital play. ‘Midsummer’s Nights Dreaming’ was an innovative digital experiment which explored storytelling and audience engagement online using social media.
Click here to read the interview.
Interweaving Social: An Interview With The Cleveland Museum Of Art's Reena Goodwin, Part2
In the second part of her interview, Reena S. Goodwin, the Digital Communications Manager at the Cleveland Museum of Art, expands on the use of social media for museum events, the challenges associated with social media, and making “connections with audiences, not for them.” Click here to read the full interview.
Podcast Episode #84 - Social Media Spotlight: Woolly Mammoth Theatre Co.
Woolly Mammoth Theatre Co. in Washington, DC has been getting a lot of press lately about their re-launch of the Pulitzer-Prize winning play "Clybourne Park". Along with the production, Woolly Mammoth has begun an innovative audience engagement campaign that includes many social media platforms. In this podcast, Rachel Grossman (Connectivity Director for the theater) answers questions about social media planning, what "connectivity" actually means, and integrating efforts across platforms.[display_podcast]
Podcast Episode 83 - CloudTix and the Mobile Ticketing Experience
This episode serves as a farewell to Amelia Northrup who has been working with the Technology in the Arts for the past two years while she completed her Master in Arts Management degree at Carnegie Mellon. We wish her the best of luck in her new adventures in the field!
In this episode, Amelia talks with Bill Predmore, Founder and President of POP - an interactive marketing agency crafting innovative experiences for the web, mobile devices and emerging technologies. Their discussion focuses on CloudTix, a new platform for mobile ticketing experiences which allows patron's to learn more about a performance, view multimedia content, select their seats, and purchase tickets from within an easy-to-use mobile application.