In this episode of Tech in the Arts, Dr. Brett Ashley Crawford of the Arts Management and interviews Bill Updegraff, founder and CEO of Grapeseed Media, a programmatic digital advertising firm. Grapeseed Media, established in 2013, has grown into a trusted partner for brands and agencies in digital advertising, earning recognition on Inc.’s 5000 list of fastest-growing private companies.
Experiential Marketing and Immersive User Experience with Garrett Brooks
AMT Lab Chief Editor, Samantha Sonnet, and Garrett Brooks, Creative Director of MAS, discuss all things experiential marketing. With over 10 years in experiential marketing, Garrett has been a part of projects for clients such as YouTube, Google, Facebook, Hulu, Netflix, LinkedIn, Bacardi and Pepsi and has activated executions at cultural touch points like the Super Bowl, CES, and SXSW.
VoxPop: P2P Distribution and Marketing via Profit Sharing
In this episode contributor Reid Manning sits down with Charles Hugh, the founder and CEO of Voxpop Games, a peer to peer game distribution and development platform. Together, they discuss the launch of the Voxpop platform and their mission of supporting streamers and developers by utilizing profit sharing with marketing.
Let's Talk: Blockchain, Tik Tok, and the Yondr Pouch In The News
National Arts Marketing Project: Insights from the Conference Floor
Uncovering Programmatic Marketing with Bill Updegraff
Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 3
In the final part of her interview Digital Producer Sarah Ellis of the Royal Shakespeare Company (RSC) expands upon the technical aspects of ‘Midsummers Night’s Dreaming’ and the complexities surrounding artist rights in the social media realm. Together with Google, the RSC expanded the theatre experience into social media, prompting narration, content creation, and collaboration among audience members and the story’s characters.
Click here to read the interview.
Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 2
In the second part of her interview, Sarah Ellis, the Digital Producer of the Royal Shakespeare Company (RSC), expands upon the intricacies of introducing both audiences and actors into the world of a digital play. ‘Midsummer’s Nights Dreaming’ was an innovative digital experiment which explored storytelling and audience engagement online using social media.
Click here to read the interview.
Interweaving Social: An Interview With The Cleveland Museum Of Art's Reena Goodwin, Part2
In the second part of her interview, Reena S. Goodwin, the Digital Communications Manager at the Cleveland Museum of Art, expands on the use of social media for museum events, the challenges associated with social media, and making “connections with audiences, not for them.” Click here to read the full interview.
Podcast Episode #84 - Social Media Spotlight: Woolly Mammoth Theatre Co.
Woolly Mammoth Theatre Co. in Washington, DC has been getting a lot of press lately about their re-launch of the Pulitzer-Prize winning play "Clybourne Park". Along with the production, Woolly Mammoth has begun an innovative audience engagement campaign that includes many social media platforms. In this podcast, Rachel Grossman (Connectivity Director for the theater) answers questions about social media planning, what "connectivity" actually means, and integrating efforts across platforms.[display_podcast]









