Artificial Intelligence, Emerging Technology, News & Announcements
Ian Hawthorne
November News: Tech Innovations in Arts and ...

Major breakthroughs in the markets for art, books, and fashion arrive perfectly timed for the holiday season. Tech innovations demonstrate their ability to reshape markets and incentivize commerce across digital economies. From fine art to rare fashion finds, tech is redefining how we navigate digital art and cultural commerce. Read on to learn how you might make your next purchase with the help of artificial intelligence or the blockchain. 

November News: Tech Innovations in Arts and Culture Markets
entertainment, Film
Staff Researcher
Part II: Game IP: From Console to Screen

As the video game industry continues to grow, Hollywood studios are capitalizing on this intellectual property (IP) success through film and television adaptations. Students from Heinz College’s Master of Entertainment Industry Management program sought to better understand the current market for these adaptations. In Part II, see what film and video game executives consider to make an adaptation successful. Additionally, through a survey of gamers and non-gamers, learn what potential audiences prefer to see. 

Part II: Game IP: From Console to Screen
Data, Digital Futures
Staff Researcher
Digital Colonialism in the Global Sphere

Colonialism has consistently been a force in the global purview, including the technological space. In recent years, the expansion of artificial intelligence has vastly increased corporations’ global influence. As the world’s technologies continue to advance and innovate, individuals must keep a watchful eye on the ways in which digital colonialism might repeat harmful practices from the past.

Digital Colonialism in the Global Sphere
entertainment, Film
Staff Researcher
Part I: Playing the Game: The Convergence of ...

Due to the popularity and booming business of video games, Hollywood studios have capitalized on popular game titles by developing new content based off of their intellectual property (IP). This study sets out to better understand video game IP’s impact on film and television markets and what specific elements might impact an adaptation’s success. 

Part I: Playing the Game: The Convergence of Video
Artificial Intelligence, Conferences, museums
Brett Crawford
Future of Museums Summit 2024 Key Takeaways

Sustainability and AI were at the forefront this year at the American Alliance of Museums (AAM) Future of Museums Summit. What role will museums play in creating climate-friendly communities? And how can AI be used to maximize efficiency, increase accessibility, and deepen engagement? Read key conference takeaways from Xueer Ho and Dr. Brett Ashley Crawford.

Future of Museums Summit 2024 Key Takeaways

entertainment

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How Technology is Helping the Live Music Industry Respond to Covid

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How Technology is Helping the Live Music Industry Respond to Covid

The music industry in the United States has been a thriving industry since the success of publishers selling sheet music in “Tin Pan Alley” in the late 19th century. Over time, with technological advances, the music industry has blossomed into the multi-billion dollar industry it is today. As you are probably aware, however, the live music industry has been hit hard by the pandemic. The music industry is very familiar with disruptions, but Covid-19 has posed a new set of challenges for it to recover from. This post introduces live music performance as part of the arts and entertainment ecosystem. Throughout the upcoming case studies, we will explore the different types of technology that are being utilized in live entertainment to assist in reopening and the technology that is allowing the public to be entertained.

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Virtual Production in Television and Beyond

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Virtual Production in Television and Beyond

As discussed in Part I of this series, virtual production (VP) is the unique intersection of physical and digital filmmaking that blends video game technology with filmmaking techniques into the pre-production and production process. VP is not just the technology that allows the integration of digital and traditional techniques, but also the methods through which it is used. If implemented in the TV industry, VP could lead to reduced costs since it allows for increased efficiency in the production process. Many other industries could also learn from this streamlined process, including live entertainment and the arts.

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An Introduction to Virtual Production and Its Use in the Entertainment Industry

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An Introduction to Virtual Production and Its Use in the Entertainment Industry

Virtual production (VP) is “a broad term referring to a spectrum of computer-aided production and visualization filmmaking methods.” It is not just the technology itself, but also the methods through which it is used. In Parts I and II of this series, we are investigating the technology as well as the methodologies of VP in the broadest definition. The types of VP we will discuss in this post are visualization, performance capture, and LED walls. While VP has benefited the film industry specifically, as innovation with the technology continues, other fields of entertainment—such as live entertainment, fashion, and news reporting—are also leveraging virtual production’s capabilities. The arts and entertainment sector could benefit from learning more about these methods and considering how they could apply these technologies to create engaging virtual experiences.

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What Arts Organizations Can Learn From Sports: The NBA

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What Arts Organizations Can Learn From Sports: The NBA

This week, AMT Lab has been investigating what lessons arts organizations can learn from sports as they seek to provide engaging digital experiences for audiences. The National Basketball Association (NBA) is the most prestigious and well-known basketball league in the world, making it imperative that they continue to engage their fans during the pandemic while securing revenue from broadcasts. They found solutions that would permit fans, specifically younger generations, to continue to interact with each other during the games—something that arts organizations could apply to their virtual performances.

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What Arts Organizations Can Learn From Sports: La Liga

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What Arts Organizations Can Learn From Sports: La Liga

As arts organizations look to provide digital experiences to engage audiences, there are lessons to be learned from sports leagues that have restarted seasons and successfully broadcast them to international audiences amidst the Covid-19 pandemic. One example is La Liga. The Spanish league most commonly known as La Liga is one of Europe’s top five soccer leagues. The 2019-2020 season kicked off on August 16, 2019 and was set to go until May 2020, but as the world—and Spain specifically—saw the rapid growth of Covid-19, the league was temporarily suspended. With the campaign entitled #BackToWin, it was the second major European league to resume, with no fans in the stadium and strict safety guidelines. To make the matches a marketable product from an entertainment standpoint, broadcasters experimented with AR “fans” and artificial crowd noise. A spike in La Liga’s international viewership reflects not only the fans’ desire for the return of live sports, but also the value of the product La Liga and its broadcasters were able to create. As sports—and the arts—look for ways to perform virtually, La Liga offers an example for how to do so successfully.

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What Arts Organizations Can Learn From Sports in the New Normal

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What Arts Organizations Can Learn From Sports in the New Normal

So why sports? Although the general perception of the sports industry focuses on teams and their players, the sports industry encompasses a vast number of stakeholders that affect the state of the industry. The industry is made up of a complex web of live sporting events, food stands, media rights, and brand sponsorships. Most importantly, as with the arts, fans and audiences play a key role when it comes to analyzing the state of the industry. Unlike the situation for arts audiences, the global sports market is growing and expected to continue to grow due to esports, an increase in the number of internet accessible devices and the advent of 5G. What opportunities could this offer arts organizations looking for digital innovations to reach audiences?

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Creating Success in the Unscripted Video Industry: Part 2

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Creating Success in the Unscripted Video Industry: Part 2

The landscape of the unscripted video industry is changing. Part 1 of this series explores four case studies demonstrating the current landscape and what features are most appealing to audiences. In this section, the researchers look to experts in the video industry and fans to explore how the landscape is changing and what content providers should expect. This research is applicable to any content provider of unscripted videos. Furthermore, this research serves as an excellent study for understanding what audiences are seeking from the entertainment industry.

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Trends in the Unscripted Video Industry through 4 Case Studies: Part 1

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Trends in the Unscripted Video Industry through 4 Case Studies: Part 1

The Subscription Video on Demand (SVOD) platform is changing the way viewers watch home entertainment and traditional studios. It is increasingly more difficult to understand an audience’s viewing habits in the over-saturated unscripted programming industry due to the lack of viewer data collection capabilities of SVOD platforms. Through the research and case studies presented in this study, one can better understand a potential audience and what compels them to this type of entertainment.

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What You Were Reading in 2019: Top 10 in Arts Management & Technology

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What You Were Reading in 2019: Top 10 in Arts Management & Technology

In 2019 the Arts Management and Technology Lab researched a wide breadth of content, from product reviews of image editing software to industry analysis of music streaming. As the year draws to a close, looking back through Google analytics offers a perspective on what the arts management field was particularly keen to learn over the year. Read on to see if the top topics align with any of your particular interests or passions.