Surveys

Hands Off Our Data: Shifting Consumer Attitudes

Hands Off Our Data: Shifting Consumer Attitudes

The collection and analysis of consumer data is a practice that grows more ubiquitous and complex everyday. However, the dangers of mass data collection are self-apparent, and it appears that consumers might be reaching a tipping point when it comes to companies using their personal information. New evidence from the Pew Research Center suggests that growing numbers of consumers are often confused, impatient, and discouraged when it comes to how companies use their data.

What Motivates YOUR Audience?

What Motivates YOUR Audience?

Earlier this year the NEA expanded its analysis of the 2012 Survey of Public Participation in the field to better understand the drivers behind various types of participation, from attendance to art-making. This study, entitled "When the Going Gets Tough," not only provides insight into what barriers affect different types of audiences, but also reveals that there is a significant core group of "interested non-attendees."