Social Media

Spotlight on Social Media: Tweet Seats at the San Francisco Opera

Spotlight on Social Media: Tweet Seats at the San Francisco Opera

Arts managers in the 21st century must go further than producing work that engages their audience. They must carefully strategize and monitor the platforms through which their audience is engaging. The San Francisco Opera’s "Tweet Seats" program is a prime of example of an arts organization not only encouraging discussion, but successfully managing the discussion around their work. 

#TBT: Evolving Social Media Toolkits

#TBT: Evolving Social Media Toolkits

Social media platforms and their users are constantly changing, making it difficult for managers to create a comprehensive social media strategy that lasts for more than a year. Still, certain guidelines for engaging your audience through social media are becoming standard. This week’s TBT takes a look at how social media concerns, techniques, and strategies have evolved in the last five years