How can your organization best sort through the seemingly never ending ways to use social media?
News Roundup:
Getting Started on Location-based Social Marketing for your Organization
Research Update: Navigating Digital Analytics for Social Marketing
Social Listening: Real World Applications
5 Ways to Stop Wasting Time and Start Optimizing Your Instagram
Three Unique Insights You Can Get from Social Listening
Social Listening: Are You Taking Advantage of it?
Spotlight on Social Media: Tweet Seats at the San Francisco Opera
Arts managers in the 21st century must go further than producing work that engages their audience. They must carefully strategize and monitor the platforms through which their audience is engaging. The San Francisco Opera’s "Tweet Seats" program is a prime of example of an arts organization not only encouraging discussion, but successfully managing the discussion around their work.
#TBT: Evolving Social Media Toolkits
Social media platforms and their users are constantly changing, making it difficult for managers to create a comprehensive social media strategy that lasts for more than a year. Still, certain guidelines for engaging your audience through social media are becoming standard. This week’s TBT takes a look at how social media concerns, techniques, and strategies have evolved in the last five years