Review

Democratizing Independent Film distribution

From Here to Awesome I know that this festival has been around for a little over a year, but I still find myself visiting their homepage.

From Here to Awesome is presenting a new method of movie distribution that relies upon online viewer votes to decide which movies will be distributed.  The festival has no submission fees, the filmmakers retain all rights to their film and filmmakers make money directly.  This film festival is bypassing a lot of the industry gatekeepers to help distribute films that audiences want to see by using a simple online social platform.

I think that it is a really amazing way for independent filmmakers to get instant feedback from their audiences as well as to talk about some of the advances in the field that are creating higher production levels on lower budgets.

Filmmaker Fritz Donnelly, creator of the movie "To the Hills 2," describes the current state of the film making industry and points out many of the problems inherent in the system on From Here to Awesome's Festival Blog.  The Q&A session focuses on the possible technological utopia of film making and distribution of the future, and the hope that it brings.

This festival seems to have been a great success, considering that by July 26th, the festival's 22 selected showcase films will be available online on Amazon, Vudu, Netflix, IndieFlix.com, Hereticfilms.com, Hulu, Joost, Cacchi, and Vuze.  Recent theatrical screenings have also taken place in San Francisco, Boston, and London, as well as over 25 guerrilla drive-in screening events.

I can see that the future of independent and documentary film distribution will have the tendancy to become more democratized as festivals like From Here to Awesome create more of an online marketplace, and the costs of quality production start to come down.  The prices of cameras and editing software are reaching a point where they are accessable to more and more people with a story to tell.

TITA's Back With New Blood

"Boxhead Mea Culpa" from Mr. Boxhead on Flickr.comOkay, okay...I have to start by apologizing.  Brad transitioned into his new position at the end of January, and Technology in the Arts went silent for many weeks. What happened?  I think if we are honest with ourselves, then we have to admit that we had come to rely on Brad to carry the social media torch for TITA - blogging, podcasting, Twitter, Facebook, etc.  During his transition, many of his responsibilities were re-distributed to other staff members (oh, the joys of a hiring freeze) - but the social media fell by the wayside.

No more!  We're back, and we've brought new blood with us. Starting tomorrow, Social Media Assistant Thomas Vannatter will be coming at you twice a week with bloggy insights. Apparently, he has a major hate-on for Twitter, so this could get interesting!

Thomas will also be working with us to manage and refine our content strategies for the various social media tools we use. We will be working through questions like:

  • Should we be discussing/sharing different content on our Facebook Page than we do with our LinkedIn Group?  If so, what factors should influence the decision regarding where to share which types of content?
  • If we share an RSS feed that grabs the best articles on the net regarding technology in the arts, then what content should we be sharing through our Twitter feeds?
  • How should the social media strategies for service organizations differ from producing, presenting and other types of arts organizations?

So over the next two months, you will see a new, evolving strategy for Technology in the Arts.  Please, let us know what you think as we move forward.

By the way, Brad is not dead to us.  He and Jason Hansen will continue to produce the Technology in the Arts podcast on a monthly basis - so stay tuned!

Want to Play at Carnegie Hall?

How do you get to Carnegie Hall? Practice... or win a YouTube contest! (Insert rimshot here.) In what might be described as American Idol for the classical music crowd, YouTube yesterday announced YouTube Symphony Orchestra, a collaboration with several classical music organizations.

The London Symphony Orchestra plays the Internet Symphony No. 1 "Eroica" - for YouTube, conducted by Tan Dun.

Through January 28, 2009, musicians of any skill level can submit a video performance of a work by composer Tan Dun (Crouching Tiger, Hidden Dragon). The performances will be rated by judges and YouTube users, and the finalists will be invited to participate in April's YouTube Symphony Orchestra summit and perform at Carnegie Hall with conductor Michael Tilson Thomas.

YouTube Symphony Orchestra also offers a collection of online tools for learning and rehearsing the new Dun piece.

Rosin your bow, head on over to YouTube Symphony Orchestra and start practicing.

Will You Go? New Patron Facebook Tool

Gene Carr, founder and president of Patron Technology, recently blogged about his company's new Facebook app for New York arts groups and audiences. The app, i'll go!, is a free downloadable tool that provides users a way to connect around events and organizations a way to encourage first-time attendance through Facebook-only discounts.

See a screenshot of the event search interface after the jump.

Searching for an event using the Facebook 'i'll go!' app.

As this app is in beta, I'd strongly encourage New York organizations and audience members to install it and give it a go. If the app catches on, Carr says Patron will expand the tool to include other cities.

Find our more about i'll go! at the app's Web site.

Storytlr.com - Site To Watch

Storytlr.com is a completely free Web site that can bring together content from various source feeds (Facebook, Flickr, RSS feeds, Twitter, Vimeo, YouTube, and many more) and allow you to create a Web site from them. Or, you can create an embeddable widget of the streaming content, which Storytlr calls a Lifestream, and place it on your existing Web site. What set Storytlr apart, though, is that it can also take these feeds and turn them into stories. The stories are photo-album style renderings of your feeds during a particular period of time. I'm not quite sure I can do descriptive justice of what stories are like, so you can check out this example Storytlr story, on your own. Bottom line, though, is the story mode is an easy, attractive way to present your feeds to your audience. And, these stories can be made available on your free Storytlr Web site or embedded as widgets on your existing Web site.

Do you want to get a sense of what life was like at the Center for Arts Management and Technology in October 2008? Take a peek at our story. Even with only a few feeds (using 3 staff member Twitter feeds and CAMT's Flickr account) we created a story that, especially around the time of the 2008 Technology in the Arts Conference, shows what October was like for us.

An extremely informative backend demo video of Storytlr has been created by Storytlr user Molly McDonald of DemoGirl.com.

Jump past the break to see ideas for possible uses of Storytlr at arts organizations as well as other thoughts and concerns.

Possible Uses Arts tourism and trails - gather a group of adventurous folks, give them cell phones, digital cameras, Flip video cameras, and other gadgets, and send them out onto the trail. They tweet, post pictures to Flickr, and send video to YouTube or Vimeo. When they're done, you pull all of it into a Storytlr story and you've got yourself a nice, chronological presentation of what a tour experience is like. Put the story widget on your own Web site, or link to the story directly.

Performance and touring groups - tap a few members of your production team, artistic staff, performers, and others to volunteer their Facebook statuses, blogs, tweets, and photo feeds during the rehearsal process or tour. Post the Storytlr Lifestream widget to your Web site to give the public an updated, inside look at the production process. When the performance or tour is done, create a story to archive the experiences and share.

Individual artists - use Storytlr as your Web site. Customize the URL and page template to your style and branding. Populate your new Storytlr site with content from other feeds and sources you already use.

Fictionalized, documentary-style stories - back when Twitter was first gaining momentum, one of the most enjoyable articles I read about it was about the user zombieattack. This person tweeted, over the course of seven months in 2007, a blow by blow account of a fictionalized zombie attack. Perhaps something similar could be done with Storytlr?

Caveats and Final Thoughts Get your time zones right - One of the quirks of working with Storytlr is that all of your feeds will come in chronological order. This is sort of the point, I guess, but when you create your story, you can't tweak the order of things at all. I would imagine this feature might be added in the future, but, for now, you're stuck with the time stamps supplied by your various feeds. When I first imported CAMT's feeds to create our story, everything was out of order. It ended up that our Twitter feeds were on EST, our Storytlr account was on a European time zone (the default for new Storytlr accounts, since they're a Europe based Web site) and our Flickr account was set for GMT-1:00 for some unknown reason. I had to get all of my time zone settings in sync and then re-import to Storytlr to get things correctly aligned.

I've got a need for speed willing, tech savvy volunteers - to effectively use Storytlr, you've got to have quality feeds to pull into it. Users must be aware and sensitive to the fact that their feeds are being used by your Storytlr LifeStream and stories, and adjust the content and frequency of their postings accordingly. They must also know how to contribute to those sources in the first place.

Work in Progress - Storytlr.com is a relatively new site (launched 9/6/2008), and there are bound to be some quirks and bugs. I noticed, for example, that some of the video clips in Story mode were essentially impossible to play at times. Reading through their blog, I see more than one instance of server downtime. What impresses me most about Storytlr is how they are responding to bugs, downtime, and feature requests. They're completely transparent, and have already developed quite a community of folks who are contributing their feedback to Storytlr's development. Check out the Feedback section of their site. Storytlr seems like it has amazing potential.

Longevity of Storytlr - according to their site, Storytlr.com is "not a startup, just a fun project that [the developers] are building during [their] free time." This could stay the case; Storytlr could remain free to use and on the Web ad infinitum. However, it could also a) become a 'startup' that charges its users a fee for the service or b) blink out of existence. I would be cautious about investing loads of cash and time into this technology until its longevity has been proven. But a handful of hours? A fistful of dollars? Absolutely might be worth it. I would approach any project on Storytlr as a short-run investment and act accordingly. But, let's face it: nothing on the Internet is forever. Not even diamonds.com (domain expires on 7/15/2012).

Anyone else out there have any thoughts on what might make a good Storytlr project?

Winmail.dat's Annoying

Here's a double-sided scenario that has plagued me for the past few months:

  • I'm blazing on the keyboard at work - sending out e-mails through Microsoft Outlook like a madman - when I get a reply that reads, "Your attachment is a winmail.dat file.  I'm not able to open those. Can you resend in a different format?"  This does not compute.  (Sorry, bad pun.)  I sent her an Excel file.  Hmmm.  I try resending the file in PDF format.  Her reply message reads, "Sorry, I'm still getting a winmail.dat file.  What is that?"-OR-
  • I'm blazing on the laptop at home - reading e-mail messages in Thunderbird.  A colleague has attached an important Word document to his message that requires my immediate attention and response.  As i go to open the file, I notice that it is listed as "winmail.dat".  Stubbornly, I click to open the file.  I am not surprised when an error message pops up to tell me that I am unable to open this file.

Does either side of this situation sound familiar to you?  If so, then you'll be happy to know that there are ways to overcome winmail.dat syndrome!

What is "winmail.dat"?

A winmail.dat file is a TNEF (transport neutral encapsulation format) attachment sent by a Microsoft e-mail application like Outlook, when someone has their Outlook set to generate e-mail messages in Rich Text Format (RTF) OR when you use Microsoft Word as your e-mail editor.

Sometimes the winmail.dat is a small file with formatting information that accompanies the original message; other times, the winmail.dat file contains the formatting information as well as the original message or other attachment files.

What can you do to make sure people don't receive winmail.dat files from your Outlook?

The most universal answer is to stop sending pretty e-mails.  In other words, configure your Outlook to send messages as plain text rather than rich text format.  This is an option in all versions of Outlook.  Learn how to disable rich text format here. You could select to send your messages In HTML format; however, not all e-mail recipients are able to view e-mail in HTML format.  All e-mail accounts are able to view plain text.

According to MozillaZine, people with Outlook 2002 (aka XP) and Outlook 2003 can take the following steps to disable sending out TNEF attachments:

  1. On the "Tools" menu, click "Options", then click the "Mail Format" tab, and then the "Internet Format" button.
  2. Set "When sending Outlook Rich Text messages to Internet ..." to either "Convert to HTML format" or "Convert to Plain Text format".

If you use a non-Microsoft e-mail application like Thunderbird or Lotus Notes, what can you do to convert winmail.dat files back to a viewable format?

There are actually a handful of tools that can help you to view winmail.dat files.  Below is a brief list based on your computer's operating system:

So if you're out there suffering from winmail.dat syndrome, put the sledgehammer down.  There's another way.  Cure your e-mail today!

Google Ad Planner

Google has opened access to their Ad Planner to anyone with a Google account. This is news of note for any arts marketing manager or coordinator and might be worth a few minutes of exploration. Ad Planner is a tool that helps you identify Web sites that your target audience is visiting by aggregating tons of search and site visit data. You can narrow your focus by demographic (gender, age, household income, education), by geographic region (country, state, metro regions), or by sites or keywords searched. You can select target Web sites and create a "Media Plan" and explore that plan through aggregate demographic data and interactive charts.

How Google collects this data in the first place is a mystery to me and still subject to discussion, and the limitations of the data can be felt when trying to use Ad Planner to get really specific about your target audience. While playing around in Ad Planner, I found that attempting to drill down too much resulted in, well, no results.

Trying to filter by keywords searched can be particularly problematic. For example, when I search for sites visited by people who search for the keyword "art," and no other demographic or geographic filters applied, I get a large number of results. Searching for people searching for "art" and who are in my hometown of Pittsburgh, or even my home state of Pennsylvania, returns no results. Does this mean that no one in PA is searching for "art?" No. It means that Google Ad Planner, like almost all of Google's products, is still a BETA release that has a long road of improvement ahead of it.

Does this mean that Ad Planner is useless? Not completely. I was still able to get pretty good results searching for demographic and geographic information at the same time (it's just those darn keywords that seem to throw things off). Would I create an entire Web advertising campaign based on the Ad Planner's advice? No. But would I take a look at it to gain some additional perspective and potential targets? Absolutely.

White Space

White Space While many Americans are happy about last night's Presidential election results, a handful of geeks are even more excited about an important Federal Communications Commission vote.

The FCC unanimously agreed yesterday to open up the television white spaces - a spectrum between broadcast channels - for wireless communications. The agency has stated that the move could lead to "Wi-Fi on steroids" because of the capacity for improved wireless connectivity.

What does this means for arts organizations? Well, beyond more affordable wireless access, that remains to be seen. But we'll keep you posted as this decision comes to fruition.

(Read more about the decision...)

Web 2.0 Expo: Day Four

Location-Based Content Delivery Today marks the close of the 2008 NYC Web 2.0 Expo, and the very last session I attended offered one of the most intriguing tools. Chad Stoller, head of marketing for Drop.io, and Conor Brady, creative director for Organic, Inc., presented the result of their collaborative efforts.

Drop.io allows you to upload files to a secure online drop and share them with others. Combine the ease of Drop.io with the interactive marketing savvy of Organic, Inc. and you end up with Drop.io Location, which lets you drop a file and associate it with an area on a Web-based map. GPS-enabled mobile phone users can then download your files when they’re in the location you’ve specified.

Drop.io Screen

I know what you’re thinking. We’ve come so far with technology that we’ve essentially traveled full-circle. Sending files electronically is a modern convenience that’s worn out its welcome, so we’re now creating tools that require people to travel to retrieve files?

True, you wouldn’t want to email your boss the following:

“Hey Mr. Johnson, I’ve completed the 2008 Second Quarter Report. If you’d like to review it, go to the Starbuck’s at the corner of 8th and Walnut.”

Mr. Johnson would probably tell you to pick up your pink slip at the corner of No Way Street and Suck It Avenue.

But Stoller and Brady offered some thoughts on how Drop.io Location might have practical value, and I’ll translate their examples to befit the arts.

Example 1: A local band has written some new songs exclusively for a theater company’s new production, and the only way for people to get those songs is to attend a performance of the play. The songs have been uploaded to Drop.io and associated with the theater’s address.

Example 2: A city has launched a new public art exhibit and wants to offer site-specific content beyond the traditional audio guides. Files could be dropped based on the location of each art piece and visitors could use their mobile devices to retrieve the content.

It’s a truly amazing tool, and it’s clear that Stoller and Brady are looking ahead. Location-based interactivity is the next major phase of marketing.

Drop.io Location is currently in beta, and you can request an account here.

Thought for the Day

If I Google search your name and get no results, does that reflect poorly on you as a human being? I think it does. Shame on you.

Web 2.0 Adventure

As there were nearly 5,000 people in attendance at the Web 2.0 Expo, it wasn’t a simple feat to physically connect with people. Case in point - my meeting with Jason Fried and David Heinemeier Hansson of 37Signals.

At about 4:30 PM yesterday, I received a text from Fried: “We’re at the keynote hall. Want to come our way?”

Me: “Cool. Be right there.”

As I arrived at the keynote hall, I received this from Fried: “Now we’re in the main lobby.”

Me: “OK, Headed that way.”

I rush to the main lobby only to receive: “Now we’re upstairs near registration.”

By this point, I was hearing the theme music from 24, and I felt like Jack Bauer in a race to save the life of some random dignitary.

Ultimately, I caught up with the 37Signals guys, and my interview with them will be featured on Technology in the Arts Podcast #51 next Friday, September 26.

Web 2.0 Expo: Day Two

The highlight of my day was interviewing Eileen Gittins, the founder, president and CEO of Blurb, an online publishing service that provides print on demand tools for the general public. With Blurb's book layout software, BookSmart, users can create books using their own text and images and upload them to the Blurb server for purchasing, printing and delivery. Like Lulu.com (see Josh Futrell's recent blog post), Blurb empowers writers, photographers, graphic designers, and other artists to control the publishing of their work.

Gittins is a passionate entrepreneur who truly understands her client base. (She started Blurb based on her own frustrations with the publishing industry.) Blurb and the related project Photography.Book.Now exemplify what is truly phenomenal about the power of the Web.

No more spoilers. You can listen to my interview with Gittins (and a few other Web 2.0 Expo players) on Technology in the Arts Podcast #51 on Friday, September 26. (Go ahead and subscribe already, you slouch!)

I also digested this morning some tips on viral marketing during Jonah Peretti's Web 2.0 Expo session, Viral Marketing 2.0. Peretti, known throughout Web circles as a guerilla media guru, is the co-founder of HuffingtonPost.com and BuzzFeed.

Peretti explained that, contrary to popular opinion, a message doesn't become viral because of influential users. Rather, a message spreads because of the network that supports it. For instance, he explained, a fire spreads when the conditions are perfect and not because the spark that ignited it was special.

"Facebook created a network that would make the driest forest possible so the fires would spread," said Peretti.

The network Peretti highlighted today is what he calls the "Bored at Work" network, which is a huge people-powered network comprised of distracted corporate employees. However, he explained that a big problem with trying to spread a viral message is the "radical unpredictability" of the Web. There is no way to know who will make something popular or what will become popular.

So how can Peretti possibly offer any advice on delivering messages that will succeed in a viral way? He admitted that he didn't have a perfect answer. Still, considering his repeated success at gaining viral acclaim (see The Contagious Media Project for a list of his online exploits that have blown up), there is a great deal of cred behind the tips he offered.

For instance, may absolute favorite of Peretti's techniques is one he dubs "The Mullet Strategy." As most people know, a mullet is a hair style that features a short, professional front-end with a long, flowing rear. Peretti compared this "business in the front, party in the back" approach to marketing. Since the most contagious media is often silly, fun and even shocking, it isn't always appropriate for that content to live on the front page of a Web site. However, if there is a "party in the back" and people are enjoying and sharing that party, it will most definitely drive traffic to the other areas of your site.