Fundraising

Fundraising as Activism through the Community-Centric Model

Fundraising as Activism through the Community-Centric Model

Currently, fundraising in the nonprofit sector uses a “donor-centric” model in which donors’ preferences for the organization’s direction are often prioritized over community needs. In the technology realm, donor centrism demands nonprofits’ use of advanced CRM systems to carefully track donors. Community-centric fundraising has emerged as an alternative that prioritizes community needs and social justice. Community-centric fundraising not only has the power to strengthen the fundraising profession as a form of activism, but its successful implementation means that the marginalized communities our organizations seek to serve will receive the attention, care, and justice they deserve.

A Look at the Intersection of CRM Systems and Digital Giving in the Arts Fundraising Landscape

A Look at the Intersection of CRM Systems and Digital Giving in the Arts Fundraising Landscape

Customer relationship management (CRM) systems are integral to any arts organization. They allow for the organization to collect data on their patrons in order to create better relationships with them. However, the current pandemic has shown some areas for improvement, specifically in terms of current technology’s relevance. One such area is the intersection of CRM systems and digital giving. Up-to-date and easy-to-use technology can put an organization ahead, but it is going to take a dedicated strategy to ensure progress.

Decentralized Patronage: Incentivizing Ethical and Effective Philanthropy of Crypto-Assets

Decentralized Patronage: Incentivizing Ethical and Effective Philanthropy of Crypto-Assets

Cryptocurrencies conjure up a variety of images. To some, they are shadowy currencies, born of vice and crawling out of the corners of the dark web to sew anarchy into the traditional financial system. To others, they are harbingers of a new wave of financial tools better suited to the digital age. This report analyzes the pathways, promises, and potential problems of crypto-assets within fundraising.

Twitch: Fundraising Platform and Streaming Service

Twitch:  Fundraising Platform and Streaming Service

Whether you have heard of the social gaming platform called Twitch or not, it is definitely something to keep on your radar for potential uses for fundraising and audience engagement. Founded in 2011, Twitch began its business focusing on video gaming, however in 2015 it added a creative channel where “streamers” could specify their artistic content. Recently, Twitch has been highlighted as a premiere location for raising significant funds from dedicated fans who are moved by a cause. In fact, last year Twitch raised $75 million for 100 different charities. With the advent of creative content streams, it seems unusual that the nonprofit arts sector is not engaging with current and future audiences and donors on the site.

Emerging Digital Fundraising Pathways: Survey Results & Recommendations, Part 5 of 5

Emerging Digital Fundraising Pathways: Survey Results & Recommendations, Part 5 of 5

As we conclude our series on Emerging Technologies for fundraising, we are excited for the opportunities facing the arts sector. As noted in early parts, digital giving is growing at a faster rate than individual giving overall, thus it is critical for fundraising professionals to develop or continue to engage in new digital pathways. The findings and recommendations from the national survey are below with our full report available here or for download in the publications section linked above and organized by content category.

Emerging Digital Pathways #3 of 5 Peer-to-Peer Fundraising

Emerging Digital Pathways #3 of 5  Peer-to-Peer Fundraising

Peer-2-Peer (P2P) campaigns are used often among the non-arts nonprofit community in the United States. 87% of  Millennials and Generation Xers are willing to use peer-to-peer for their giving. P2P is a digital fundraising platform that strengthens the relationship between donors and arts organizations. It is an interactive platform where donors can be more actively engaged with their organizations and share their contributions with their peers. If arts organizations want to build deeper relationships with donors, they should try to include P2P in their fundraising plan.  The following article explains how.

Digital Fundraising with Text Messaging, Part 2 of 5

Digital Fundraising with Text Messaging, Part 2 of 5

According to the 2018 Global NGO Technology Report, over "15% of non-governmental organizations (NGOs) worldwide regularly send text messages to donors and supporters." In addition, "43% of those NGOs use a Text To Give service for SMS fundraising." These trends continue in the United States, with the mGive Foundation's 2015 Text Donation Study finding "that for 46% of donors, giving via text is a preferred method." The most popular SMS campaigns tend to favor urgent crises, with over 65% of donors giving via text supporting disaster relief organizations, followed by health institutions and human services organizations. This particular study also referenced a "Giving Gap" where people who responded that they strongly favored using text as a method of donation rarely followed through with that wish. This led mGive to conclude that "it is likely that many donors are not being given ample opportunity to make text donations."

Given this evidence, there is a want from donors for text-based giving that is not being fulfilled. Here’s how your organization can learn to meet this demand.

Emerging Technology for Fundraising: Part 1 of 5

Emerging Technology for Fundraising: Part 1 of 5

Fundraising is a critical component of almost every nonprofit arts enterprise.  This spring, the Arts Management and Technology Lab commissioned a national benchmarking analysis and survey of arts organizations on four emerging digital fundraising pathways:  Text message / SMS giving, peer-to-peer portals, Facebook nonprofit tools, and mobile auction apps.   The following kicks off a 5 part series that highlights the findings.  This article offers specific statistics on fundraising with subsequent pieces providing details on the individual pathways and a summary of the national survey's findings.

Nonprofit Technology Conference #18NTC

Nonprofit Technology Conference #18NTC

NTEN's annual conference is always a special treat. Vendors and attendees all focused on making the world a better place while investigating the appropriate role technology plays in that transformation.  With 144 sessions plus keynotes, Birds of a Feather lunch tables, Ignite talks and pre-conference workshops, to say the conference is robust is an understatement.  The following are my main take-away from the conference, but if you are curious for more, be sure to check out their social channels with hashtag #18NTC.