Artificial Intelligence, Social Media, Surveys
Samantha Sonnet
What Are Museum Professionals Saying About ...

The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.

What Are Museum Professionals Saying About Generative AI for Marketing?
entertainment, Artificial Intelligence
Hannah Brainard
April News: Entertainment Industry Divided on ...

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

April News: Entertainment Industry Divided on AI Tools
Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban

moth

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Like a Moth to a Podcast

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I've just discovered and started listening to The Moth podcast. The Moth, for those of you who don't know, is a non-profit storytelling organization that brings in people - actors, playwrights, comedians, poets, personalities, and the average Joe - to tell a story from their own lives. No notes. Just a performer, a story, a microphone, and an audience. The Moth has several different live performance series and programs around the country. Now, The Moth has been around since 1997, but I'd never heard of them until a few days ago. Why? Because 1) I live in Pittsburgh, instead of New York or LA, 2) I'm not hip, and 3) I often struggle to get my recommended daily allowance of culture.

Point is: I found them eventually. I found The Moth through iTunes. I found them through their podcast.

And now? I know for a fact that I will continue to listen to the podcast. I've enjoyed their podcast so much, I'm considering buying CDs and other schwag through their site. I’m writing a blog about them. I’ve told two friends about them. And so on...

It is so very important to have as many points of entry into your organization and its services as possible, and a quality podcast can be one. We’ve got a podcast tutorial here on Technology in the Arts. There are tons of resources and guides out there. It is worth the effort, the equipment, the navigation of the waters of rights and copyright, and the time to create a new point of entry to your organization to gather fans you never knew you had, like moths to a flame.