In Part 1, our research team explored the current state of regional sports networks (RSNs) and the challenges FanDuel Sports Network (FDSN) faces as the sports media landscape shifts. Part II focuses on our qualitative and quantitative research to examine how FDSN’s audience discovers content, how integrating gambling elements into FDSN’s content affects audience engagement, and whether that integration helps consumers discover content. The survey was distributed through digital platforms (e.g., social media and online communities) to reach active sports audiences. Team members also interviewed five sports media experts who offered informed, decisive opinions on the state of the industry.

The regional sports network (RSN) model, and sports media in general, has experienced severe disruption from the streaming revolution. To adapt, RSNs, like FanDuel Sports Network (FDSN),  have been forced to update their business models, adopt DTC streaming strategies, and renegotiate their distribution agreements. As cord-cutting accelerates and the streaming landscape becomes increasingly saturated, RSNs must find new ways to differentiate themselves and capture consumers’ limited attention. A defining challenge for FDSN is determining whether its naming-rights partnership with FanDuel Sportsbook and the broader integration of gambling-related content into live broadcasts can meaningfully drive audience discovery and engagement. In Part II, our research team will present data and findings from our research, and reflect on their implications for FDSN’s content strategy and audience growth objectives.