The regional sports network (RSN) model, and sports media in general, has experienced severe disruption from the streaming revolution. To adapt, RSNs, like FanDuel Sports Network (FDSN),  have been forced to update their business models, adopt DTC streaming strategies, and renegotiate their distribution agreements. As cord-cutting accelerates and the streaming landscape becomes increasingly saturated, RSNs must find new ways to differentiate themselves and capture consumers’ limited attention. A defining challenge for FDSN is determining whether its naming-rights partnership with FanDuel Sportsbook and the broader integration of gambling-related content into live broadcasts can meaningfully drive audience discovery and engagement. In Part II, our research team will present data and findings from our research, and reflect on their implications for FDSN’s content strategy and audience growth objectives.