A new daily deal site launched this past month, but this site doesn’t offer a deal for a spa trip or half off dinner at some posh restaurant. New site Philanthroper offers a non-profit story a day, a daily solicitation for a non-profit doing some good, and asks visitors to give just one dollar. Launched by Mark Wilson, reporter for Gizmodo and Esquire, Philanthroper aims to make donating a daily habit for the internet culture.
The idea behind Philanthroper is very similar to dynamite daily deal sites like Groupon and Living Social. Each non-profit gets front-page realty on the site, but just for 24 hours. Instead of a daily discount, Philanthroper shares the stories of non-profits, from local to global, and gives visitors the opportunity to donate a dollar. When the 24 hours come to an end, a new non-profit goes up and the previous day’s organization receives their funds within about a week.
Why just a dollar? As the site states:
So you can donate another $1 tomorrow. And another the next day. Use Philanthroper daily, and we guarantee, you'll donate more over time than you would have otherwise plus it won't sting your bank account so badly. Use Philanthroper every day and you'll be on the right track to give more, more easily. If you're compelled to make a larger donation, fantastic. We always link their site. So go for it.
Philanthroper restricts the amount you can donate to just that one dollar and limits visitors from donating more than once a day. The idea here isn’t to solicit a major gift, but to create a culture of daily giving. Donating a single dollar can be a pretty tempting request. Personally, I spend more on a cup of coffee or downloading an app that will make my phone sound like an air raid siren.
The financial cut Philanthroper takes from each donation is the biggest thing setting them apart from other crowdfunding sites like Kickstarter and USA Projects. That’s because the amount Philanthroper retains is zero – you read that right, zero. Philanthroper states right out that they will never take a cut of your donation, although the site’s payment service mPayy will take a whopping 1% of each donation – a penny.
This is how Philanthroper can offer that minimum donation level of $1, whereas other non-profits are often forced to ask for a minimum of around $10 due to the processing rates of current payment services. Support for the site comes from advertising, so as website Arstechnica puts it “…only your eyeballs, and not your charitable gifts, are paying to keep things going.”
How does a non-profit get a daily deal? The site selects only official 501(c)3 organizations, with a special interest in those that bring in less than $1 million per year. The main focus is on those non-profits that are young and growing and could use every single extra dollar. Religious non-profits are not promoted on the site and individuals raising funds will not make the cut. Think you know a non-profit that’s perfect for the site? Philanthroper invites site visitors to suggest tips for non-profits out there worthy of their own daily deal.
Creating a habit of daily giving in our current internet culture is a pretty exciting idea. Philanthroper is taking advantage of the impulsive nature of users of sites like Groupon and Living Social. If the popularity of the site can continue to grow, there is a possibility to make a huge difference for many small non-profits. Visit the main site here and check out what today’s daily cause is that you can throw a dollar towards.