To conclude the 2010 National Arts Marketing Project Conference, Chip Conley delivered an inspired closing plenary to encourage arts organizations to provide "peak" experiences based upon their audience's hierarchy of needs. Conley is the author of Peak: How Great Companies Get Their Mojo from Maslow, an arts lover, as as the founder and CEO of the Joie de Vivre Hospitality. In his address, Conley shares his unique prescription for success based upon Maslow's classic Hierarchy of Needs. Conley illustrates how audiences are ultimately motivated by peak experiences and discusses how arts organizations can give those experiences to their audiences. Americans for the Arts streamed Conley's presentation live via Livestream. The recorded version is embedded below. (Skip to the 16 minute point to get to Conley's presentation.)
Why the Arts Matter - Video Contest Winner
Earlier this year, Americans for the Arts launched an online video contest to encourage U.S. residents over the age of 13 to answer the question, "Why do the arts matter to you?" Congratulations to all of the winners!