As we move into 2011, it's time to take a look back at my favorite articles and podcast episodes from Technology in the Arts in 2010.
My Top 10 TITA Articles (in chronological order)
1. Building Audience Diversity Through Social Networking - Part 1, Part 2 and Part 3 -- Amelia investigates why arts organizations use certain social networking sites but not others (such as ethnically specific sites like Black Planet) and what impact this has on their ability to use social networking as a tool for building diverse audiences. [Okay, okay...I'm counting this three-part series as one really looooonnnggg article.]
2. SEOoooo….what? Improving your organization’s search engine optimization. -- Corwin takes a look at search engine optimization: what it is; why it is important; and what you can do to optimize it for your website. [And it was published on my birthday, which makes it extra special.]
3. Micro-donations: Proving Size Doesn’t Always Matter -- Joe highlights reasons and tips for starting a micro-donation campaign for your organization.
4. Social Media Spotlight: Vancouver Opera -- Amelia kicks off our Social Media Spotlight series by interviewing Ling Chan, Social Media Manager for the Vancouver Opera, about her social media strategy and experiments.
5. Online Group Discounts and the Arts - Tara unearths some of the buzz around the use of online group discount sites like Groupon and Living Social.
6. Is your organization engaging older adults through social media? -- Molly questions our assumptions about social media sites as places to primarily engage younger audiences.
7. Going Mobile - Websites vs Apps -- Reprinted from Americans for the Arts' Arts Marketing Blog Salon, I break down the differences between mobile apps and mobile websites with an eye toward where arts organizations should invest their time and money.
8. The Handheld Guide: Experimenting with Mobile Technology in Museums -- Tom digs deeper into mobile apps by exploring how they are used by and within art museums.
9. Social Media Spotlight: The Guggenheim and YouTube Play -- Thomas interviews Guggenheim Associate Curator Hanne Mugaas about YouTube Play, a biennial celebrating creative talent in the realm of online video.
10. 7 steps to a Successful Facebook Ad Campaign -- Tara discusses the benefits of and best practices for creating Facebook Ads.
My Top 4 Podcast Episodes (in chronological order)
#66 – Google Wave, Google Buzz and the iPad -- A humorous (yet informative) conversation with Brad, Amelia and me wherein I make this ridiculous prediction that the iPad was not going to take off. LOL.
#70 – Discussion of "Theatre & Social Media in 2009″ with Devon Smith -- Pat interviews Yale Repertory Theatre's Devon Smith about her research report “Theatre & Social Media in 2009.”
#71 – Audience 2.0, Smartphone Apps and Tips for Working with Developers -- Brad, Jeff and I get into a rowdy conversation about everything from the NEA's Audience 2.0 report to smartphone apps for the arts.
#78 – Seven Digital Trends and Their Implications for the Creative Sector -- My interview with thought leader and arts consultant Brian Newman about trends in the technology sector and what they (will) mean for the arts industry.
Happy New Year to all of our fans, friends, readers and listeners! We'll see you on the flip side in 2011.