Podcast Episode #68 - Walker Arts Center's Social Media Experiments and Tips for Email Marketing

In this episode of Technology in the Arts, Amelia Northrup interviews Justin Heideman, New Media Designer at the Walker Art Center, about recent online projects that have propelled the Walker into the forefront of art organizations engaging their audiences through social media. Related websites: West St. Paul video My Yard Our Message

Also in this episode, Corwin Christie catches up with Patron Technology president Gene Carr to talk about e-mail marketing strategies for arts organizations.

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Technology in the Arts #64

In this episode of Technology in the Arts, Brad interviews Matt Lehrman of Alliance for Audience and ShowUp.com. Lehrman and Dwight Gee of ArtsFund and TakePartinArt.org were the leaders of the first stage of Project Audience, a Mellon Foundation funded project focused on envisioning the next generation of audience development.

(Photo: Flickr, CC by cybaea)

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Technology in the Arts #63

In this episode of the Technology in the Arts podcast, the Center for Arts Management and Technology's executive director David Dombrosky talks with Corwin Christie, a Heinz College Master of Arts Management student. Poor Corwin, a social media assistant for CAMT, was forced to do David's reading, and she provides her thoughts on the book Fans, Friends & Followers by Scott Kirsner.

The episode also features David's interviews with Kirsner, author of the aforementioned book, and Ed Halter, a staff writer for Rhizome.org. Rhizome is a site "dedicated to the creation, presentation, preservation, and critique of emerging artistic practices that engage technology."

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Technology in the Arts #61

In this episode of Technology in the Arts, Jason takes a break while Brad interviews arts marketing consultant Erik Gensler. Erik is the president of Capacity Interactive Inc., a consultancy that specializes in e-marketing for the arts. Current projects include overseeing New York City Opera's electronic marketing strategy, project management and strategy for Alvin Ailey American Dance Theater's Doris Duke Foundation Leading for the Future grant focused on increasing on-line patron engagement, managing web advertising and analytics for Nextbook.org, and implementing and advising on web analytics for Pacific Northwest Ballet as part of their Wallace Foundation grant. Erik was a Senior Marketing Officer at New York City Opera where he oversaw electronic marketing activities including the redesign of nycOpera.com as well as implementing a text message club, a blog, and podcast series.

He served as Director of Sponsorship for TMG-The Marketing Group where he secured over $3 million in corporate sponsorships and strategic marketing partnerships for non-profit arts clients including Roundabout Theatre Company. He spent four years at NBC Universal in various roles in sales, marketing, production, and business development and is a graduate of the NBC Page Program and NBC Sales Associates Program. Erik began his career at Marakon Associates an international strategy consulting firm that works with top executives of Fortune 500 companies to help them maximize shareholder value. Erik holds a dual degree in Economics and Communication Studies from Northwestern University.

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Technology in the Arts #59

This episode is dedicated to the addictive, ridiculousness that is TWITTER! (Photo: CNN's Rick Sanchez's Twitter feed was hacked in January 2009. And it was hilarious.)

Some Additional Suggestions for Twitter

Here are a few suggestions for using Twitter that we don't mention in the episode:

• One of our Twitter friends (arts consultant @heidirettig) submitted this suggestion: "Don’t sell too much. Rather, use Twitter to create an identity."
• Heidi also said: "Twitter has the ability to make audiences feel 'special,' so give them something no one else is getting."
• Search for items that are of interest to your organization. You can use any of the desktop tools we mentioned or search.twitter.com to search the Twittersphere. For instance, let’s say you’re a theater company in Baltimore presenting a production of Hamlet. You might search “Baltimore Shakespeare” as a starting point to find people in your area who are interested in your work. This is a good way to make sure you’re following and being followed by the most effective Twitter users.

Tweeps You Should Follow

You can follow Brad's Tweets at twitter.com/bstephenson. Here are some more artists and arts organizations you should be following on Twitter:

• twitter.com/mattressfactory
• twitter.com/smartsculture twitter.com/maryanndevine
• twitter.com/adamthehutt
• twitter.com/createquity
• twitter.com/travisbedard
• twitter.com/nickkeenan
• twitter.com/nyneofuturists
• twitter.com/poetrymagazine
• twitter.com/juliaxgulia
• twitter.com/tiffany_Gpac
• twitter.com/sarahmclellan
• twitter.com/mattkopans

Cool Site of the Episode

Current TV's YouTube Channel - "Current is the global TV network all about what's going on in your world, from your perspective, in your voice." Includes the hilarious weekly animated show Supernews!

Reminder - If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

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Technology in the Arts #57

We're back at long last! Brad recently accepted a position as Web Content Manager for Carnegie Mellon's Heinz College. He's in the same building as CAMT but no longer an employee of the Center. However, he and Jason will continue to host Technology in the Arts as part of his duties for the college. It's all a confusing way to say that if you keep downloading, we'll keep recording! Use the following handy-dandy links to follow along with the episode:

• Social Network Aggregators
• BrianOberkirch.com
• The Mattress Factory

Cool Sites of the Episode

Brad: Gigapan Jason: YouTube Photo Hunt

Again, special thanks to composer and sound designer Joseph Fosco for providing our new theme song. Learn about Joseph and his work at www.JosephFosco.com.

Reminder - If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

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Technology in the Arts #56

Happy holidays, everyone! This episode features a discussion of Twitter and Net Neutrality. Use the following handy-dandy links to follow along:

• Brad's Twitter Feed
• Twitter Search
• Seth Godin's Site

Cool Sites of the Episode

Brad: UnderwaterSculpture.com Jason: Muppets on YouTube

We'll be taking a short hiatus for the holidays, but we'll return in January with more arts and technology goodness!

Again, special thanks to composer and sound designer Joseph Fosco for providing our new theme song. Learn about Joseph and his work at www.JosephFosco.com.

Reminder - If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

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Technology in the Arts #55

Our most recent episode features two listener emails - one from Bill with a tip on a new Facebook tool and one from Margot with a question about the implementation of tech tools in museums for arts education. Also this week, Brad interviews musician Jonathan Coulton about his partnership with Creative Commons.

Use the following handy-dandy links to follow along:

• I'll Go! Facebook App
• Met Museum
• The Digital Museum
• American Association of Museums
• Contemporary Art Museum, St. Louis
• CultureGrrl's Blog - "Sound Shower"
• Zeum.org
• JonathanCoulton.com
• Creative Commons

If you missed our first interview with Jonathan Coulton from March, check out episode #38.

Cool Sites of the Episode

Brad: Intersquash.com and Venuem.com Jason: YearbookYourself.com

Again, special thanks to composer and sound designer Joseph Fosco for providing our new theme song. Learn about Joseph and his work at www.JosephFosco.com.

Reminder - If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

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Technology in the Arts #54

Our most recent episode features two listener emails - one from Gerald, who has actually created a decent MySpace layout. Check out Gerald's work at MySpace.com/MonmouthCivicChorus. And in honor of Thanksgiving, Jason and Brad present their list of technology tools to be thankful for:

• Salesforce.com
• WordPress.com and WordPress.org
• Google Docs
• OpenOffice
• Flickr.com
• Firefox 3
• Skype
• Zamzar.com
• Hulu.com
• RSS Aggregators
• Facebook
• Stackoverflow.com
• Google... just in general
• BoingBoing
• PDFOnline.com

Gobble, gobble!

Again, special thanks to composer and sound designer Joseph Fosco for providing our new theme song. Learn about Joseph and his work at www.JosephFosco.com.

Reminder - If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

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Technology in the Arts #53

Our most recent episode features the final two interviews from the 2008 Technology in the Arts National Conference, the third annual Pittsburgh-based conference dedicated exclusively to technology strategy and implementation for artists and arts managers. Special thanks to composer and sound designer Joseph Fosco for providing our new theme song. Learn about Joseph and his work at www.JosephFosco.com.

This episode features interviews with:

• Chris Elam, Founding Artistic Director, Misnomer Dance Theater
• Melissa Koch, Education Program Manager, Minnesota Shubert Performing Arts & Education Center

For more information about the conference, visit www.TechnologyInTheArts.org/Conference.

Reminder - If you have any questions or interesting discussion items, please send them to podcast@technologyinthearts.org.

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Podcast - Technology in the Arts #53