The second Sunday of each month, AMT Lab celebrates data by sharing a nugget of information from survey data analyzed by us or others working in the field. In the spirit of Valentine's Day, we are going to celebrate what our brains love.
Utilizing Data Through Search Engine Optimization
Is your arts organization maximizing it’s potential for earned income? You may be missing out on a huge opportunity for revenue generated by your website and social media if you are not closely monitoring your position in online search results. For arts organizations in the 21st century, maximizing the return on investment of digital campaigns is not a matter of creating the best website, but in mastering the art of search engine optimization (SEO).
The Art of Data Management
This post, originally published on Analysis from TRG Arts, is the second in a series of blog posts sharing success stories and best practices to highlight the benefits of effective data management. Find the first post here.
Data isn’t about numbers. It’s about people. When analyzed, data tells stories about people and their actions. Right now, in your database, a story exists about the decisions that people in your organization make. And, a story exists for every patron, which chronicles their relationship with your organization.