Creative Commons - Building a Shared Culture

A few weeks ago, the topic of Creative Commons came up during a technology workshop I was leading, and a number of attendees were unaware of it and its potential for rethinking the way we approach the copyright of intellectual property. Recently, Creative Commons released a short video by renowned filmmaker Jesse Dylan, known for helming a variety of films, music videos, and the Emmy Award-winning “Yes We Can” Barack Obama campaign video.  The video “A Shared Culture” uses interview footage with leading thinkers behind Creative Commons to talk about the organization's mission, but perhaps the most impactful aspect of the video is its incorporation of photographs and music with CC licenses.

Next week at the National Arts Marketing Project Conference in Houston, CAMT's own Brad Stephenson will lead a panel session on the ways in which artists and arts organization may benefit from utilizing Creative Commons licenses in their work.  If you're at the conference, be sure to check it out.

Surviving the Economic Meltdown as a Nonprofit

Several posts from around the arts blogging community have addressed the issue of fundraising in financially tough times. ("Tough" is an understatement, I know.) TechSoup recently posted an entry that pulls together some of the posts, and I thought it was important to share the link here. Obviously, there are no silver bullets, but it's helpful to see an overview of other organizations' strategies for fundraising when wallets are light. If nothing else, it's good to know that all nonprofits are sharing in this struggle.

So what technology tools are important for surviving the economic downturn (aka: recession, depression, slowdown, bump in the financial road)?

Social Media - Facebook, MySpace, Flickr and other online social resources are still the best way to use the Web to create community and investment in your organization. And if someone is truly invested in you, they will continue to support you regardless of their financial situation. Activate your network and get others to spread the news about how great you are.

Donation Buttons, Links and Widgets - (Please note: This post is not intended to endorse Barack Obama. Rather, this is an endorsement of his fantastic digital asset team. I feel there are valuable lessons to be learned by the nonprofit world from Obama's online campaign strategies.) Barack Obama's digital campaign efforts have been astounding. Even if he doesn't win the upcoming election, his campaign's online fundraising success has been extraordinary. One thing that has led to this success is the sheer number of times the campaign asks for money. In every message I receive from them, be it via Web, email or mobile device, there is a donation link or button. And because of the way their communications have been tailored and carefully crafted, I don't think of them as spam. In my opinion, if someone has opted into your lists, they're telling you they're interested in your work. As any fundraising pro will tell you, the secret to success is not being afraid to ask for money over and over and over again. Also, the Obama team hasn't asked me to give large gifts. Typically they're asking for $25-50. It's much easier and more likely for me to give $25 a few times a year than it is for me to give $250 in one lump sum. This may sound odd, but why not nickel and dime your supporters?

Online Fundraising Events - Rather than dishing out tons of money for artist travel, catering and rental fees when you want to offer fundraising events, why not try to host a few fee-based online opportunities? For instance, an arts organization could team up with a local band to offer an online concert followed by a chat session. You could require a donation in order for a user to access the concert and followup chat. Obviously, there is no virtual replacement for a live gala, but you may be overlooking some valuable opportunities for providing donors additional online content.

An important thing to remember is that in times of financial distress, it is more important than ever to make sure you have a clear and measurable communication strategy. For more information on establishing clear and effective communication goals, check out the Spitfire Strategies Smart Chart 3.0. This doesn't focus exclusively on digital communications, but it can be easily tailored for any type of message.

Get Your Phil...

The New York Philharmonic has created a subscription series that allows people under age 35 to build their own season package for only $29 per ticket. Subscribers using MyPhil, as the program has been dubbed, get the best available seats in the house at the time of purchase, so the value of the discount fluctuates depending on the seat(s) one is able to secure.

The subscription plan offers extra tickets throughout the season for guests for just $29 and also provides scheduling flexibility should a conflict arise on the date of your ticketed performance. In addition, MyPhil subscribers get a free one-year subscription to Time Out New York magazine.

This is just another example of an arts organization recognizing the unique needs and habits of the 18-35 set. I'm 31 years old, and the thing I appreciate most about plans like this is the ability to select alternate performance dates should a conflict arise. Young people are less and less likely to plan ahead, as we like to keep our social calendars flexible in the off chance that a better opportunity presents itself.

Confession: I have no social calendar. But if I did, I'd like to keep it flexible.

Save the Museum, Save the World

Today not only marks the return of "Heroes" (for super-hero fans like me), it also marks the beginning of Superstruct, a multi-player online game from the Institute for the Future (IFTF) in collaboration with the Center for the Future of Museums, an initiative of the American Association of Museums.  Superstruct is the first Massively Multiplayer Forecasting Game—designed to help solve real-world problems by harnessing the collective wisdom of participants to create a collaborative, open source simulation of a possible future.

Based on projections culled from forecast research conducted by IFTF, the following extreme scenarios are proposed for museums as part of the game:

"It’s 2019. Your museum is informed that an international group currently touring your building was exposed to the latest deadly strain of Respiratory Distress Syndrome. You are instructed to lock down the museum and shelter staff and visitors in place while authorities determine whether anyone is infected. Are you prepared to deal with this?"

Other snapshots from 2019:

• Is your museum ready to help your community cope with an influx of refugees fleeing climate change, food shortages and political upheaval?
• How will your operations change in the face of soaring energy prices or collapse of the food production and distribution system?
• Your museum depends on its website to deliver information and attract visitors, but your content has been corrupted repeatedly in the past few months by hackers attempting to undermine your credibility. How do you adapt?"

To read more about the game, visit www.iftf.org/node/2098.

The Center for the Future of Museums intends to use the content contributed by museums as a jumping-off point for further planning and discussion within the museum field. To receive e-mail alerts from the Center for the Future of Museums about the museum-specific storyline in Superstruct, contact CFM.

Web 2.0 Expo: Day One

Today was "workshop" day at the 2008 NYC Web 2.0 Expo, and while I enjoyed the two three-hour sessions I attended, I would not consider them workshops. I always expect a workshop to provide attendees an opportunity to put into practice some of the concepts discussed. I'd strongly encourage artists and arts organizations involved in the planning of a conference or professional development series to be cautious about the use of the word workshop. Any session that exceeds two hours should have some type of engagement activity or risk losing the attention of the laptop/iPhone-wielding audience.

That being said, the leaders of both sessions I attended today managed to keep my attention. I was especially engaged during Josh Porter's presentation, "Designing for Community." Porter is the founder of bokardo design and author of the book, Designing for the Social Web.

Toward the beginning of his talk, Porter mentioned two very important things. First, your message will get out into the world, and you can either choose to ignore the message or engage with users.

An arts example: A theater company is getting negative reviews in the local newspaper for its current production, but audiences are greatly enjoying their experience with the show. Unfortunately, those audiences are shrinking because users are believing the newspaper's message. If the theater had created an online space for actively engaging its audience, it could allow the community - not the voice of a lone critic - to define its show's success.

Second, Porter said that organizations probably already have communities, whether they know it or not. The idea is to "cultivate" that community. Often in the arts, an organization will try to artificially create a community rather than managing the one which already exists. In order to build a passionate online community, Porter says, an organization should "support an activity and make people better at the activity."

So how do you make people "better" at being an arts audience? Well, that's a much larger discussion than I care to launch here, and the answer is different from one discipline to another. But the point is that an organization should work with and grow its existing community and should not try to manufacture one.

"You want the people to identify themselves as a community," said Porter.

Another great point Porter made - which has been mentioned in many forms on this blog and on our podcast - is that when an organization is considering which interactive features to add to its Web presence, it should simply "model the interactions that already exist." In other words, study how your users are already connecting (both online and offline), and provide tools that support those connections.

Finally, according to Porter, most successful community-based Web sites comprise "objects" and "verbs." For instance, a YouTube page has objects (i.e., video pane, user profile, related videos, responses, etc.) and verbs (i.e., play, upload, respond, etc.).

I'll leave you with the following image from the "Creating Passionate Users" blog, which Porter mentioned today.

Take Care with Facebook Use

I just read an interesting article in the Washington Post about getting banned from Facebook for using it too much. That's right. If your organization is using Facebook, excess legitimate activities (too many messages, too many pokes, too many wall writings, etc.) could get your account suspended or deleted. If your organization uses Facebook for promotional purposes, read the article and maybe check out the post on Get Satisfaction, 13 Reasons Your Facebook Account Will Be Disabled, that they reference in the Washington Post. Some of these points are outdated (I think you can friend over 5,000 people now), but they are all good guidelines in terms of Facebook usage.

If you're really interested, you can dive into the at the User Conduct section of Facebook's Terms and the Code of Conduct to review of the official "Thou Shalt Nots."

Update/New Topic (9/5/08)

In addition to overusage, it is worth mentioning another thing to consider when using Facebook. There have been a glut of recent worm attacks targeting Facebook users.  Details about the initial round of attacks and how they were executed can be found at TechCrunch. Though the attacks started in early August, there are indications that they may still be happening. Thanks to Amanda Beals at MainStreet.Com for the topic suggestion and a link to suggestions on how to protect yourself from the hidden dangers of Facebook.

Podcasting: Keep it Legal

I was recently directed to a great guide to ensuring that your podcast is legal. The Podcasting Legal Guide is hosted on the Creative Commons wiki and provides an overview of legal information every good little podcaster should know and understand. The Guide was created by the following parties:

Colette Vogele, Esq. Vogele & Associates http://www.vogelelaw.com/index.html Stanford Center for Internet And Society http://cyberlaw.stanford.edu/

Mia Garlick Creative Commons http://creativecommons.org/ Stanford Center for Internet And Society http://cyberlaw.stanford.edu/

The Berkman Center Clinical Program in Cyberlaw http://cyber.harvard.edu/

Also, remember that we have a Podcasting Fundamentals Tutorial available that will teach you the basics of creating and publishing your very own podcast.

Technology in the Arts - Now on Facebook!

When we consult with clients about social networking and other online tools, we always stress thoughtful planning and mission-driven solutions. Let me be the first to admit, though, that we didn't sit around whiteboards planning the Technology in the Arts Facebook page... we simply created it and started sending invites.

There are times when it's crucial to plan for the implementation of a new technology tool, and there are other times when it's important just to get it out into the world and allow it to take shape organically. In the case of Facebook, MySpace or any other template-based offering, it's easy to get rolling with little investment.

We invite you to become a Technology in the Arts Facebook fan and help us shape an online community dedicated to using technology to support the advancement of the arts.

Weekend Update (Don't Sue Me, SNL!)

Just had a couple notes I wanted to share before the weekend: Click! Exhibit Results Now Available

The online gallery for Brooklyn Museum's crowd-curated exhibit Click!, which I wrote about in a Technology in the Arts blog entry, is now available.

The exhibit asked users to register and adjudicate work that was accepted as part of a March 2008 open call. The submitting photographers were asked to “consider Brooklyn’s transformation over the years, its past and its present, and submit a photograph that captured the ‘changing face(s) of Brooklyn.’”'

The Click! online gallery with a very cool adjudication results feature is now available.

ICANN Relaxing URL Restrictions

The Internet Corporation for Assigned Names and Numbers (ICANN), which controls domain names on the Internet, has decided to relax its policy on domain naming conventions. Web site URLs will now be able to use characters other than Latin, as well as any combination of letters and numbers up to 64 characters.

Finally, I can register ethelslittleangles.sex, where my grandma plans to sell her handmade dolls. She's been bugging me about it for years. "Sex sells," she says. She's been watching too much TV.

Oh Grandma. You and your dirty mind.

Have a wonderful weekend!

Your Second Life Avatar is Killing My Planet...

It was recently determined that a Second Life avatar uses as much energy as a real-life Brazilian. So try as you might to escape your polluted first life, you're doing even more damage as a Second Life user. The following campaign has been created in order to promote a campaign on the energy-conscious site Big Green Switch that urges Second Lifers to offset their avatar's carbon footprint.

Second Life users: Give a hoot and check out Big Green Switch.