Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

roadside galleries

Roadside Digital Galleries: Coming to a City Near You

billboardEvery some-odd miles along the highway you zoom past a billboard for Dunkin Donuts seasonal coffees; the local hospital’s most recent, national ranking; a sexy, sleek couple drinking Jose Cuervo and a dramatic advertisement for what can only be described as a less-than-credible attorney. Firms and organizations seek to capitalize on the exposure a billboard provides their brand or service in its commanding position above and along the highway. Hoping to attract potential consumers or clients, the billboard is one of the most prominent and far-reaching means of advertising to a certain geographic location. From the morning commute to the bus ride home, and every moment between, we are inundated with advertisements in one form or another. Though the constant stream of advertisements is admittedly annoying, advertising powers our economy, encourages consumerism and inspires us to try new products and attend performances. But commute after commute, the billboards and their advertisements littered along the highway become nothing more than white noise.

The Billboard Art Project, a Virginia based not-for-profit, is temporarily reclaiming a handful of digital LED billboards in select cities across the country. Repurposing the advertising billboard as an artistic medium and a public art venue, the Billboard Art Project is marketing a different, non-commercial message

Those in-your-face and colorful canvases that you see as you sit stuck in traffic are turned over to local and international artists for a little break from everyday advertising, presenting larger-than-life art in glowing colors…You won't know what is coming next as different artists explore this medium, with the electronic canvas morphing every 6-10 seconds.

While out driving, Billboard Art Project creator David Morrison, was moved by the soothing images displayed during a screen test for one of Lamar Advertising’s (a Louisiana based advertising firm) digital LED billboards. The scrolling images were void of logos, brands, and slogans- images for images’ sake, if you will. In a domain that is typically reserved for corporations, commercial advertising and profit-driven marketing, Morrison found the images refreshing, even humanizing. Deviating from social expectations for exhibiting art and of the function of a billboard, the Billboard Art Project repurposes digital billboards to breathe new life into the daily commute- the epitome of the mundane and the expected, of the everyday and the routine.

The Billboard Art Project launched in October 2010 after Morrison successfully negotiated with Lamar Advertising for use of one of the company’s digital LED screens for 24 hours. Thanks to the digital technology of the billboard, the project promises 24 hours of a continuous stream of vibrant images, without interruption or advertisements. In an open call to doctors; cab drivers; students; clerks; professors; military personnel; hospital workers; the unemployed; designers; mail carriers; New Englanders; Pittsburghers; Texans- anyone- the Billboard Art Project invites submissions to be considered for each show. It is an all-inclusive project in which everyone is invited to participate by either submitting a work or simply driving past it. The medium becomes the message as the digital billboard disseminates art and individuality.

The project is currently showing in New Orleans, with previous exhibits in Chicago, IL; Reading, PA; Duluth, MN; Savannah, GA, Nashville, TN and Richmond, VA. Up next, the Billboard Art Project heads to Baton Rouge, LA then San Bernardino, CA. Each submission is as unique to the individual creator as the final compilation is to the city and billboard. No two shows are alike.

Bringing art to the streets in a free, public and conveniently located show, the Billboard Art Project is challenging the traditional domain for both advertising and displaying art. But is this new manifestation, the roadside digital gallery, a viable venue for art? Let us know what you think. In the meantime, keep one eye on the road and one on the lookout for a roadside electronic gallery, coming to a city near you.