AMT Lab Interviews Woolly Mammoth's Director of PR and Marketing, Deeksha Gaur

AMT Lab Interviews Woolly Mammoth's Director of PR and Marketing, Deeksha Gaur

When it comes to audience engagement, Washington DC's Woolly Mammoth Theatre Company is considered by many to be one of the rock-stars. This week, I sat down with Deeksha Gaur, Woolly's Director of PR and Marketing to talk about what has made their efforts so successful, and what lessons arts organizations of all sizes might be able to learn.

Listen to the full interview here.

Interview with Woolly Mammoth's Deeksha Gaur: Engaging Audiences Digitally

Interview with Woolly Mammoth's Deeksha Gaur: Engaging Audiences Digitally

When it comes to audience engagement, Washington DC's Woolly Mammoth Theatre Company is considered by many to be one of the rock-stars. During its 30th anniversary season (2009-2010), Woolly created an entirely new "Connectivity Department" tasked with taking audience outreach to a new level. Guided by the mission "...to ignite an explosive engagement between theatre artists and the community..." Woolly has created remarkable lobby experiences, interacted more directly with audience members, and been inspired to utilize a slew of social media tools in an effort to keep the conversation around its art constantly flowing.

Interview with Ceci Dadisman: Online Marketing and Audience Engagment

Ceci Dadisman, Palm Beach Opera's Director of PR and Marketing, sat down with AMTLab to talk about her work and how she utilizes a variety of digital platforms to market more effectively and increase audience engagement. She also offered numerous tips about how arts organizations can get started in the world of new media.

Interview with Ford's Theatre's Kate Langsdorf: Creating and Implementing Distance Learning Programs

Interview with Ford's Theatre's Kate Langsdorf: Creating and Implementing Distance Learning Programs

Kate Langsdorf, Ford’s Theatre’s Education Programs Manager, was gracious enough to schedule time for a phone interview discussing her role in the creation and implementation of Ford’s Theatre’s distance learning programs. Currently Ford's programs include Virtual Field Trips and a short play entitled Investigating the Lincoln Assassination with Detective McDevitt, and they hope to further expand their offerings in the future.