Interview

Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 3

Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 3

In the final part of her interview Digital Producer Sarah Ellis of the Royal Shakespeare Company (RSC) expands upon the technical aspects of ‘Midsummers Night’s Dreaming’ and the complexities surrounding artist rights in the social media realm. Together with Google, the RSC expanded the theatre experience into social media, prompting narration, content creation, and collaboration among audience members and the story’s characters.

Click here to read the interview. 

Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 3

Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 3

In the final part of her interview Digital Producer Sarah Ellis of the Royal Shakespeare Company (RSC) expands upon the technical aspects of ‘Midsummers Night’s Dreaming’ and the complexities surrounding artist rights in the social media realm. Together with Google, the RSC expanded the theatre experience into social media, prompting narration, content creation, and collaboration among audience members and the story’s characters.

Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 2

Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 2

In the second part of her interview, Sarah Ellis, the Digital Producer of the Royal Shakespeare Company (RSC), expands upon the intricacies of introducing both audiences and actors into the world of a digital play. ‘Midsummer’s Nights Dreaming’ was an innovative digital experiment which explored storytelling and audience engagement online using social media.

Click here to read the interview. 

Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 2

Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 2

In the second part of her interview, Sarah Ellis, the Digital Producer of the Royal Shakespeare Company (RSC), expands upon the intricacies of introducing both audiences and actors into the world of a digital play. ‘Midsummer’s Nights Dreaming’ was an innovative digital experiment which explored storytelling and audience engagement online using social media.

Interweaving Social: An Interview with The Royal Shakespeare Company's Sarah Ellis, Part 1

Interweaving Social: An Interview with The Royal Shakespeare Company's Sarah Ellis, Part 1

In the first part of her interview, Sarah Ellis, the Digital Producer of the Royal Shakespeare Company (RSC), discusses the inspiration, preparation, and implementation of Midsummer Night’s Dreaming, a rendition of Shakespeare’s A Midsummer Night’s Dream hosted largely online, in real-time over the course of 3 days.  Ms. Ellis sits down with AMT Lab's Kristen Sorek West to discuss how, together with Google’s Creative Lab, the RSC brought to life over 50 characters using numerous social media profiles, characterized content, and real-time conversations with audiences.