As part of the 25th anniversary celebration of the arts management program here at CMU, we recently sat down with Douglas McLennan, founder and editor of Arts Journal, to talk about the role of blogs in arts organizations, how Arts Journal got its start, and some of the challenges facing the arts world as it seeks to develop new audiences. McLennan argues that true engagement can only occur when we first meet communities where they are, and that rather than telling our neighbors what they ought to appreciate, we must first listen to the troubles and triumphs that capture their attention.