To improve museum operations, museum management is increasingly taking advantage of artificial intelligence (AI) technology to understand their collection data, their visitors, and their exhibitions. Audience engagement is one of the most significant factors that museums need to consider in their operations: it is an implicit element that connects people to collections and should be achieved based on a deep understanding of visitors, collections, and exhibitions. Within the past few years, AI technologies have shown their potential to bring previously inaccessible insights to museums based in three main areas: machine learning, chatbots, and neural networks.
A general look on Artificial Intelligence used in Museum Audience Engagement
Recently, museums are utilizing Artificial Intelligence Technology to engage audiences and personalize visitor experiences. Before doing any further research, it is important to understand what the AI technologies are that are used for audience engagement. How are they implemented into museums? And are there any challenges or problems?