Crowdsourcing was coined as a term in 2006 by Jeff Howe, editor of Wired Magazine, when he wrote, “Crowdsourcing represents the act of a company or institute taking a function once performed by employees and outsourcing it to an undefined network of people in the form of an open call. The crucial prerequisite is the use of the open call format and the large network of potential laborers.”
Technology and Social Media in Crowdsourced Exhibition
In recent years, crowdsourcing has become an increasingly familiar concept implemented by multiple arts organizations to develop and engage audiences. Examples include “Click! A Crowd sourced Exhibition” (Brooklyn Museum, 2008), “Soapbox!” (Museum of Photographic Art, 2013), “Boston Loves Impressionism” (Museum of Fine Art Boston, 2014), and “People Choice”(Gibbes Museum of Art).
