Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

zamzar

Monday Morning Freebies...

Call me cliché, but Mondays stink. So I'm offering a couple useful sites to brighten your week. Zamzar: Free Online File Conversion

Zamzar.com is one of my favorite online discoveries in quite some time. The tool allows you to upload a file and convert it to another format of the same type. For instance, you can upload and convert a WAV audio file to MP3, a DOC file to PDF, a WMV file to MP4, etc. You can also upload a file and compress it to a ZIP file.

Once you've uploaded your file(s), you just select your desired conversion format and click "Convert." Within an hour (usually no more than a few minutes, depending on the number/size of your files), you'll receive an email with links to download your new files. The site even lets you convert multiple files at once.

Zamzar's free account lets you convert files up to 100 MB, but you can pay for premium plans.

Umbrella Today?

Sometimes the simplest things are the most useful. Such is the case with UmbrellaToday.com, a weather site that makes things easy.

It's always frustrating to visit a weather site, enter a zip code and get vague information and percentages. I didn't major in meteorology, and I don't want to read radar maps. Sometimes I just want to know if I'm going to get wet.

Do I need an umbrella today?

With UmbrellaToday.com, you simply enter your zip code to ask the question, "Do I need an umbrella today?" and the site gives you a big fat "YES" or "NO." You can also enter your mobile number and select a time to receive a daily text alert from the site.

Never again will my perfect quaff be ruined by Mother Nature.