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Leveling Up Together: Inclusive Marketing Strategies for a Diverse Gaming Community

Leveling Up Together: Inclusive Marketing Strategies for a Diverse Gaming Community

Research by a Master of Entertainment Industry Management team examined the current gaming landscape, allowing their video game marketing client, Cheat Code (a division of Omelet) to  develop effective strategies that resonate with the diverse audience of midcore and hardcore games. They found that Diversity, Equity, and Inclusion (DEI) initiatives incorporated by a gaming company can increase players' willingness to participate in the communities.