Podcasts & Interviews — AMT Lab @ CMU

Audience Engagement

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Who’s Afraid of Modern Art?

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Who’s Afraid of Modern Art?

"Who's afraid of modern art?“ – with this question, students begin their guided journey through the Städel Museum`s new online course. The oldest museum foundation in Germany is celebrating their 200th birthday by redefining their communication strategy to fit the digital age. Part of this change is the implementation of an online art history course and more recently a virtual reality tour of the museum in the 19th century. This course is an addition to the museum new offerings, like a digitorial, a digital catalogue that informs you about the current exhibition or an online audio tour.

AMT Lab contributor Seggen Mikael sat down with Chantal Eschenfelder, Head oft he Educational Department, and Axel Braun, Head of PR and Online Communication, to discuss the online course`s implementation and success, as well as the Städel Museum’s other offerings in their digital revolution.

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Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 3

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Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 3

In the final part of her interview Digital Producer Sarah Ellis of the Royal Shakespeare Company (RSC) expands upon the technical aspects of ‘Midsummers Night’s Dreaming’ and the complexities surrounding artist rights in the social media realm. Together with Google, the RSC expanded the theatre experience into social media, prompting narration, content creation, and collaboration among audience members and the story’s characters.

Click here to read the interview. 

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Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 2

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Interweaving Social: An Interview With The Royal Shakespeare Company's Sarah Ellis, Part 2

In the second part of her interview, Sarah Ellis, the Digital Producer of the Royal Shakespeare Company (RSC), expands upon the intricacies of introducing both audiences and actors into the world of a digital play. ‘Midsummer’s Nights Dreaming’ was an innovative digital experiment which explored storytelling and audience engagement online using social media.

Click here to read the interview. 

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Interweaving Social: An Interview With The Cleveland Museum Of Art's Reena Goodwin, Part2

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Interweaving Social: An Interview With The Cleveland Museum Of Art's Reena Goodwin, Part2

In the second part of her interview, Reena S. Goodwin, the Digital Communications Manager at the Cleveland Museum of Art, expands on the use of social media for museum events, the challenges associated with social media, and making “connections with audiences, not for them.” Click here to read the full interview. 

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Interweaving Social: An Interview with the Cleveland Museum of Art's Reena Goodwin, Part 1

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Interweaving Social: An Interview with the Cleveland Museum of Art's Reena Goodwin, Part 1

Reena S. Goodwin, the Cleveland Museum of Arts’ Digital Communications Manager shares approaches social media as a natural extension of the museum, uniquely reinforcing the museum’s physical experience, sense of community, and creative voice. AMT Lab’s Kristen Sorek West spoke to Ms. Goodwin to learn more about the museum’s approach to social media both online and in the museum. Click here to read the full interview.