Policies

Why Art? Because it's Not Only For "Us."

Tim Mikulski grabbed my attention the other day with his ARTSBLOG post, asking, "[A]s our public debt deepens and we start to see the proverbial writing on the wall, what is that new argument for funding arts organizations and programs?" Amidst cautious optimism (!?) about economic upturn, We In The Arts are still reading horror stories about everyone from universities to public elementary schools cutting arts funding. Newly-appointed NEA Chairman Rocco Landesman's opinions are already sparking debate, and there have been some thoughtful reactions from opponents, as well as others that send shivers down my spine.

So Mikulski's question is more important than ever. We In The Arts like to say that "the Arts are always the first to go!" and "the Arts are considered fluff!" and "imagine a world without us!" Jan Selman, of Arts Leadership League of Georgia, responds to Mikulski: "I do not debate from a victim mode. I believe that our industry is as viable and important as any other industry." What a brilliant point! In other words, we doth protest too much. And in so doing, lend credibility to those who DO approach the Arts from the very stance we are so convinced "always" result in the Arts getting the axe.

We cannot allow ourselves to play the victim, as much as we may perceive ourselves at the whim of Others Who Don't Understand.

I suggest, as difficult as this may be for many, to remember, for a moment, that Art is not just a tool of the Left.  When arguing on behalf of the Arts, I argue for the right for all Artists to be taken seriously. (No, I'm not saying that I think all "Art" is "Good," but We In The Arts are not only those Bohemian Lefties that Landesman and Laura Collins-Hughes on ARTSJOURNAL's blog, agree are perceived as "a little gay.")

Yes, there is Art that is "obscene" or "offensive" to conservatives, and there is at least some art that is offensive to "the typically outraged" liberals. (And as for the Obama in Joker Whiteface poster, I take this argument to the conclusion that any artist who wants to make a provocative statement should at least take responsibility--or credit?--for it, and engender dialogue.)

Historically, Art has caused outrage as it  evolves with (and sometimes spurs the evolution of) its society.   I say, more power to Artists who question our world, even if they argue against what I believe, as long as they stand behind their work.  There is something refreshing about my getting enraged because a well-done piece argues so passionately for something that I think is wrong.

And so, when I argue to preserve funding for arts organizations and programs, I have something new to say.  I will no longer play the victim.  I will say, because Art gives people another way to communicate, and can spread messages across the boundaries of beliefs.  Art is a different way to dialogue and discuss--it is subjective, it is not RIGHT or WRONG.

Art isn't only the product of the crazy gay liberals.  It can be the product of insane heterosexual conservatives as well.  And everyone in between.

When They Don't Notice: The Implications of Omitting the Arts from General Interests

Tom H.C. Anderson of Anderson Analytics was kind enough to respond to my request to speak to him regarding his company's survey on social media demographics. This was the survey that suggested that the arts are not important to social media users. We talked for a while, and Anderson was helpful and informative. On some level the information that he provided was a comfort, but ultimately it left me upset. It is not the survey's conclusions that imply that "social media users just don't care about the arts." It was the survey's very design which indicates that the arts aren't considered among the things that people might find interesting. Anderson explained that the respondents on the survey were online panelists who signed up to take the survey. 1,000 individuals were surveyed every month for eleven months, and then 5,000 were surveyed in May, prior to the data analysis and subsequent release. Respondents were aged 13 and up. The survey was designed to assist all Anderson Analytics clients (i.e. for-profit, commercial businesses) in target marketing via social media, and used past client-specific surveys as a loose template.

The survey was divided into three categories, each of which asked respondents to rate activities and interests based on how much time these individuals spend investigating them online.

Initially my reaction was "Great! This does not mean that these people are UNINTERESTED in the arts, but they may not consider the web as the best way to get their information." Personally, I would rate my interest in theater as quite high, but if I were to consider how "much time I investigate it online," that rating would be much lower.

Then I thought, ok, well let's look at how the arts were presented to these respondents, and see what specific interests they were rating.

Here is the extent to which art of any kind made it onto the survey. Under the heading "Hobbies" were the choices Photography and Arts and Crafts. Under the heading "Entertainment" were Music, Movies, TV and Theater/Concerts.

...And that's it.

Okay, ignore, for a moment, the upsetting fact that Theater is considered equivalent to Concerts or that Photography is only considered a "Hobby."

Where is Dance or Opera or the Symphony or Museums or Galleries or Painting...just to name a few?

Not to mention that lumping Theater and Concerts together is as absurd as if Anderson Analytics had combined, under "Health and Wellness," the headings Golf and Spa or Sex (yes, a choice on the survey) and Tennis. I doubt that Golf and Spa would ever be a category on such a survey--because people "get" that they could love golf while not being a big spa fan. Apparently, it is not so obvious that I might attend a theatrical production on a weekly basis despite not having seen a live musical concert since April of 2008. Does that mean that I have to take an average of the two "interest" levels? And if I don't, my interest in Concerts is going to rate falsely high. (As a side note, 21% of Twitter users expressed interest in Theater/Concerts compared to 16% of LinkedIn, 15% of MySpace, and 14% of Facebook users.)

It is important to bear in mind that the purpose of the survey was to benefit Anderson Analytic clients (who include Unilever and Intercontinental Hotels Group) by identifying the demographics of specific social media sites. Knowing that LinkedIn users tend to be older, have more money, and like online poker, and that bloggers and coffee-drinkers tend toward Twitter, means companies can tailor their advertising and promotional placement to best target their potential customers.

As we spoke, Anderson unintentionally summed up the most unsettling implication of the survey when he remarked that, if a certain site is most used by 18-year-olds and young adults (who have their own interests), that site isn't a great place to advertise theater. Additionally, if you want to market an opera you should use LinkedIn because the demographic is older and wealthier on average.

There it is, folks. The arts are for the older and richer. THIS is the perception (or reality) that we have to change. While yes, we absolutely need to have a better grasp on who is using social media in order to identify our target demographic and generate the best ROI, ultimately we really need to change the too-often-held belief that arts are so esoteric they doesn't count as an "interest" of the general public (unlike golf...or entertaining...or travel). Why wouldn't a hotel group want to know what level of interest potential clients have in local performances? Or whether it would be worthwhile to establish a gallery space in the hotel?

So, organizations, artists: social media isn't going to magically make audiences out of people who don't care about what we do. Doing the same thing on a different platform doesn't make the people who weren't listening before suddenly perk up and get excited.

On every level we must engage younger audiences, or generate interest in our work from the sex-having golf-playing movie-going tv-watchers. We can't force them to come to us, but we can't keep burying our heads in the sand. Let's RECOGNIZE this challenge, and be realistic about it. Things won't change overnight; but we must whittle away at the overarching lack of interest in who we are and misinformation about who we serve. The arts are for everyone. But it only counts when EVERYONE knows that.

Hey, Choir, Listen Up!

Talking to Myself by FALHakaFalLin and Mlle Franny

I read a lot of blogs. Blogs about arts, marketing, non-profits, arts management, arts education, technology, and so forth. I read great posts on a weekly basis about selling tickets, working within the new economy, raising interest, and strategizing an online presence.

There is a glut of online advice, musings, guidelines, reflections, and discussions about organizations hopping onto the social media bandwagon and embracing Web 2.0. And I can't help but wonder: are we just preaching to the choir?

If you are on here reading this, I suspect that you are already, in some way, connected to this issue. You already browse the web, you probably already have a profile on at least one social media site. Your organization likely has a website, and, I venture to guess, you are already diligent about trying to keep that website presentable, navigable, and current.

You probably frequent the same sites that I do. Your RSS reader might even have a roundup of many similar resources. You are aware of the possibilities that Web 2.0 offers for the new connectivity of organizations. You want to engage people online AND in the real-world, and believe that by strengthening your online position you will experience a positive correlation in the strength of your real-world operations.

I recently read a post from a for-profit marketing perspective, iterating that when we establish our online presence what we want are a small group of strong, loyal supporters, rather than a large number of filler fans. The principle is that these informed, dedicated followers will spread the word personally to their friends, increasing the likelihood that their friends will take their recommendations seriously, and be more likely to check us out as a result.

But it seems to me that in this niche of arts organizations and technology, we are all following, and being followed by, each other. We talk to each other, echo one another's concerns, make suggestions, offer encouragement. We are the ones listening, we are the ones talking, and ultimately it begins to get a little schizophrenic.

I have come across some great bloggers (who are transparent in their affiliation with arts organizations) writing insightful, informative posts--but don't link to their organization's website and aren't linked from there. If an audience member does get online with the hope of learning more about an organization via its website, wouldn't the blog of its communications manager, or artistic director, or someone else on staff, be of interest to them?

If our audiences continue to be people who are unlikely to go online to seek out their arts information, who are comfortable with the ever-smaller blurbs in the papers and the mailings sent to their homes, why are we doing all of this work online? And if we are doing all this work online to find new audiences, but it isn't transferring to our organization's presence in the real world, something needs to change.

We are not going to bridge the chasm between the online and offline supporters if we keep telling people who are already doing what we think they should be doing (because it's what we are doing!) to do what we recommend everyone do.

I love that Project Audience exists precisely to address the best way for arts organizations to attract online media users who may be new to the arts, and to brainstorm ways to stop doing the same things repeatedly simply because it's what is comfortable, or understood, or widely accepted. Additionally, Joe Solomon guest-blogs on Beth's blog, asking the very important question: "How can your online community also support events in the real world?"

I hope that this daunting chasm is a misconception on my part, and that all of what we are saying to ourselves here is really making the leap to the real world, to ticket and art sales, to increased donations and support. I hope that people from outside are plugging in to get more information, and that dialogues are happening among artists and organizations and audiences as never before, facilitated, enabled, by Web 2.0.

But if it isn't a misconception, we need to be open to change and aggressively seek innovation to this model of organization/web interaction.

Make Thee a Social Media Handbook, Organization!

"Point" by <a href=http://www.flickr.com/photos/dm-set/>Sarah G.</a>Photo by Sarah G.

The American Red Cross has issued a comprehensive Social Media Strategy Handbook, which Beth Kanter rightly lauds as excellent.

The ARC's slideshow notes that the Handbook "is not just for communicators and marketers it's for anyone who: spends online and is a Red Crosser." To make that transition, the Red Cross encourages its associates to play around with social media personally, and then make the leap to representing the ARC online. It's telling that the ARC social media page says, "The Red Cross belongs to the American people. You fund it, you donate your blood, you prepare for and respond to disasters, you take and instruct first aid classes. You make the Red Cross what it is today, and you hold the keys to its future."

So for the ARC, an organization that defines itself as being BY and FOR you, it makes sense that social media would be the same. Is this a practice that more non-profits should adopt? An 87-slide presentation (with additional links), the Handbook contains a complete outline of the who, how, what, and why of the ARC's social media presence. It strongly emphasizes serious contemplation and hard work developing a solid, organization-wide social media strategy. It then goes on to outline how the most popular tools can best be employed, and what interacting with (on? through?) them looks like. It also, very explicitly, gives "fundamental principles" and states in no uncertain terms that, "we’re a 501(c)(3) organization, so you must not join any political or religious advocacy groups."

I think that what the ARC's Handbook does so well is that it combines the practical advice that newbies might need as they venture forth into the world of social media while still including solid, program-specific information that more advanced users will need when creating sites that conform to the ARC standards. I think it very clearly addresses issues that I raised before about the fuzzy area between a personal and professional online presence, and the importance that a person managing social media to be invested in the NPO's mission. It leaves very little wiggle room on the basics, but encourages individuals to find ways to be creative within the ARC's expectations.

One thing that could be emphasized at greater length, however, is the time commitment that such a project can be, and what this might mean for someone who already has a full plate. (Slide 85: have someone dedicated to checking your photos once/day.)

As anyone who spends a portion of their workday dealing in social media knows, social media can be fun, engaging, and has an uncanny ability to sucks hours out of a day. It is both constantly, easily accessible (on your phone, iPod touch, laptop, home computer, work computer...) and, sometimes, frighteningly inescapable. It becomes easy for things to slip through the cracks (an email checked on the fly, a couple of days working on the road, a misplaced note-to-self to update a page and approve new fans), and, conversely, easy to get pulled into in such a way that suddenly half the workday has gone by and your non-social-media responsibilities have suffered. I found this out firsthand, when I took a self-imposed four-day Independence Day Holiday from my technological tether, and felt both refreshed and vaguely alarmed that there were discussions, tweets, articles, emails and so forth that I wasn't getting to. Just because I took a break didn't mean that there wasn't someone, somewhere, expecting a response.

Thus, I would recommend that any organization pursuing a guide like the ARC's consider what I feel to be the two most fundamental components to social media presence: WHY (see slides in the 30s) and WHO. Who is going to do this? And what are the time commitments and expectations are of those developing their presence? If you are going to build it, you need to maintain it, and you must have a clear idea of what that maintenance looks like. I find few things as frustrating as outdated NPO sites, or unmonitored NPO-associated accounts. It can be difficult to separate your personal social media activity from your professional, and a person's social media presence can become inextricably connected to their professional work, meaning that s/he can no longer just "pop on Facebook" for a minute to check in on friends without getting caught up in page maintenance. How many people are going to contribute to the online presence, and how much communication will they have with one another?

As the Handbook cautions, there is a lot that is out of your control, but what is within your control is something you must be willing to keep up with. Creating a clear, written-out guideline can be a great help for getting everyone on the same page and enabling constructive social media growth.

Protected? Online Content, and its Abuse

399047242_b2952292f5photo by Brittney Bush Bollay

Years ago, while editing a free-press magazine, I found that the closely-guarded text of a mediocre article that the Publisher himself had submitted as his own (and rejected my suggestions to improve) was a verbatim reproduction of a local business' website copy. I confronted the Publisher, who told me I was overreacting, and that the site owner "would never know."

I resigned that month. (The magazine closed its doors shortly thereafter, due to mismanagement.)

So imagine my reaction when I read Waldo Jacquith's Virginia Quarterly Review blog post demonstrating that Wired editor Chris Anderson's latest book, Free, is full of paragraphs that appear to be lifted, verbatim and without attribution, from Wikipedia. [Though Jacquith is careful not to accuse Anderson explicitly of plagiarism, Edward Champion has no such scruples.] While the actions of my previous employer were inexcusable, this much more extreme indiscretion by a well-respected editor of a major magazine, whose book is being published by Hyperion, is far more alarming.

Jacquith's column sparked a heated debate among its readers, some praising Anderson's "admission of guilt" (essentially, "Oops! I had footnotes but the publishers didn't like how it looked and I didn't know the best way to properly cite in a different way, and then I forgot to change it,"), others leveled harsh criticism against Anderson, who really should know how to cite a source.

But at the heart of the matter, it seems, is the "confusion" that surrounds using content available online to substantiate and support an author's arguments. Some Anderson defenders commented that, as an encyclopedia, Wikipedia did not need to be cited (and I urge them to read The Creative Commons Deed--which covers Wikipedia content and states "You must attribute the work in the manner specified by the author or licensor [but not in any way that suggests that they endorse you or your use of the work.]") Others, like Zito van Dijk, commented, "If a 'taking over of words' is very long and substantial, wouldn’t that mean that Chris Anderson does not quote, but takes part in the Wiki writing process? According to GFDL, this makes his book to be copyleft, and everyone has the right to copy it freely?"

Ahhh, the GNU Free Documentation License. Like the Creative Commons Attribute, or the Educational Community License, it is a legal guideline to enable public works to retain the original author's integrity. The thing that always worries me about Creative Commons and the like is that, to the layperson, these licenses may seem esoteric (and, consequently, not very important--like the "I have read and Agree to the Terms" checkbox, that minor inconvenience you check so that you can get to the good stuff). Thus arise situations like the now-notorious lawsuit against Virgin and CC, the result of someone online not understanding what it was, exactly, that the license was permitting.

Interestingly, I was just in the midst of playing with a couple of online tools that carry either Creative Commons or Educational Community licenses. The first of these tools is Ficly, the second incarnation of Ficlet, a sort of online writing group. On this site anyone can contribute writing samples, poems, etc., have them read by others, modified, and responded to. The second is Sophie, described by creators as a tool whose "goal is to open up the world of multimedia authoring to a wide range of people, institutions, and publishers. In so doing, Sophie redefines the notion of a book or academic paper to include both rich media and mechanisms for reader feedback and conversation."

Great resources both, each offers participants (or even audiences) the opportunity to receive a lot of information, engage in vibrant discussion or creation, truly collaborate. So who, at the end of the day, gets to walk away with "ownership?" Is there the potential for significantly increased licensing breaches as there are ever-proliferating ways to get the public at large involved in sharing ideas, words, video, photos, etc? And though I believe that anyone involved in publishing anything to the web should arm himself with knowledge about his rights regarding that content, I believe that most people don't really know what their rights are.

I think most of us learned about plagiarism in high school or college. But for those of us who are either older than the internet or who had only limited access to it during our time as students, there appears to be a massive gap in our collective understanding of what governs web content. In schools I hope that curriculums have been updated to address various online licenses that apply to work that they will encounter. For the rest of the populace, I think it's vital that anyone out using the web is able to access a comprehensive source, like CC's fantastic primer, before using sites like YouTube or copying a Flickr picture into a PowerPoint presentation. It's too easy to generate, borrow, modify, and distribute without really knowing the implication of these actions. A person can sign up and start posting content without ever realizing that they may have given permission for anyone to use their work, as long as they are given credit for having generated it. There are no doubt many people using others' work without attribution, blissfully ignorant of the fact that they are technically breaking the law. (Though, of course, there are many who do it knowingly, as this artist's experience attests. This blog has linked to her in the past, in an article about the dangers and benefits of Print-on-Demand.)

We need to hold high-profile individuals (especially, considering that their audience is much broader!) to the same standards that we hold the little people, and not accept a mere apology. Look at Jammie Thomas-Rasset, whose (ignorant or fully-informed) online lawbreaking has been made a serious example. Why shrug off Anderson's disregard for an equally binding law, and accept Hyperion's unwillingness to alter the book release date to correct the "mistakes" in the hard copy?

And for goodness sake--if you are going to use a source like Wikipedia as the foundation for an argument, CHECK YOUR FACTS. Don't do like Anderson, and paraphrase incorrect information. Ouch.

Addendum: Article in the Guardian that both reviews Anderson's book, addresses the phenomenon that allows Google to pay nothing for art, and touches (too lightly, I feel!) on Anderson's liberal unattributed-quoting.

What You Do IS Worth Paying For, We Just Can't: Non-Profit Organizations and Artists - Part 2

Photo by Greg Andrews

Last week I wrote about the indignation I feel when I see a company like Google wanting to use art without financially compensating the artists. The post and ensuing discussion on Facebook generated some interesting feedback, and many people expressed the concern that perhaps artists have set the bar low themselves.

This got me thinking about how it is that artists begin accepting less than they are worth--and I think, unfortunately, it is because of the close collaboration that artists have with non-profit arts organizations. And this is much more difficult to get irate about. As I rail against Google for devaluing the work that artists do, I can't help but think back on the numerous non-profit arts organizations with which I have either been involved or encountered as an artist.

Non-profit organizations, those bastions of hope, those doers of good, whose belief in the arts propels us through the darkest hours of our economic crises, are they immune to the tirade I so readily unleashed on Google?

Here are a couple of scenarios that I have encountered in the last few years.

A small non-profit theater company hires non-Union designers, actors, and tech staff. Due to budget limitations, the theater pays each a scant stipend, which is realistically hardly more than the cost of gas to get to and from rehearsals and shows. The highest pay goes to designers and directors, the lowest to crew and cast.

A small non-profit gallery holds an open call for artists to be featured in a full-color, glossy catalogue that is then distributed (the gallery paying for postage) to 1000+ other institutions around the country, offering exposure for the artists at no cost to them. The artists whose works are featured do not receive a free copy of the book (they pay a mere $5 less for the publication than the general public). The argument is that their price is exactly the cost of publishing one book.

These two organizations have been around for a decade and just under a decade, respectively. Each is respected in its community and the directors of each organization have cut their own personal income as needed (going a year or more at a time without pay from the organization). Their personal sacrifices demonstrate their belief in the necessity of the arts. Their commitment to producing art trumps their desire to live a cushy life. But they ultimately cannot pay the artists a living wage.

Do NPOs perpetuate the undervaluing of art by expecting to have artists' collaboration without paying them What They Are Worth? Doubtless, if either of the above examples had the funds it would pay its artists more--but both organizations benefit, and arguably only exist because of, artists' willingness to work for little-to-nothing. Though there are actors, designers, painters, who choose not to work with the organization because of the financial sacrifice, there are enough others that the organizations continue to exist.

Obviously there is the striking difference between the net worth of Google and that of a small gallery, but the artists are still working for, ultimately, exposure. Perhaps they are not the heavy-hitting "professionals" like the illustrators that Google solicited, but nevertheless, a standard is being set.

Let us be realistic. Just as we, the underpaid in the arts world, raise our fists against the indignity of artists being asked for work without receiving pay, we are often the first to ask for favors from artists. Because we have no money, we do what we can (trade you free admission to our show, etc.), but maybe this is the crux of the issue.

Yes, artists have options. They can join unions (which may limit their opportunities to work) or decline jobs that don't pay what they feel they deserve. They can choose to do it "for the love of it" and hope that the future will be brighter, more lucrative, just around the bend. But should they have to choose?

I don't know what the answer is. I don't feel good about bringing my indignant wrath against non-profit organizations, the likes of which I have worked for, with, and on behalf of, my entire adult life. I feel that it is fair to say, with some notable exceptions, that those individuals who establish non-profits arts organizations, especially sacrificing their own creature comforts to do so, want the best for the artists and want to produce the best art.

But I have seen too many artists who work with such organizations get caught in the seemingly endless cycle of uncertain paychecks, needing to balance additional temporary jobs in an effort to make ends meet, essentially working two or more full-time jobs to enable them to do their art and fill their refrigerators (not to mention pay rent, etc.). That lifestyle can have a negative influence on the art and the artist, and can make an artist's sparkling potential sputter into mediocrity.

Without art there is silence. Without artists we have no stories, no history. When we talk about social media, about technological advancements, what we are really talking about are ways to communicate. We invest in the people who develop the newest, fastest way to transfer information among individuals. But we cannot forget that this is not the only way communication manifests. What about the people communicating in the same way that early man did in his cave paintings, in dances and performances, weavings and body decorations, storytelling and pottery? Art tells us about our history and our nature.

We are human not just because we can cure what ails us, not just because we can problem-solve or analyze or understand quantitative data. We are human because of those feats (artistic in their own right), certainly, but also, especially, because we can communicate through creations that may not be strictly, quantifiably "practical." Art can be healing, therapeutic, exciting, energizing. Art can make sense of the world or touch an individual. Artists create works that convey pain, sorrow, joy, fear, love, hate, anger, celebration. Artists can reach audiences they have never met with the power of their work.

Art makes us human. Non-profits arts organizations need to be able to employ artists at a rate that is livable. I understand that it is much more easily said than done. But we must demand this of ourselves, this should be the goal. We can be the example. Let those who can pay do so. Please. Art is not a luxury item.

What You Do Isn't Worth Paying For: The Message Google Sends to Illustrators - Part 1

peanuts-important Recently there has been some high-profile buzz about Google's latest endeavor to unite arts and their internet products by having Google Chrome skins designed by prominent illustrators. The catch? Google will pay the artists nothing, offering exposure instead.

Understandably, many illustrators are incensed by the "offer." Though last year's iGoogle artist theme design campaign was highly successful, according to Mark Frauenfelder (an iGoogle artist), in that instance Google donated a significant amount of money in his name to a charity of his choice. This year Google is soliciting prominent illustrators ("prominent" meaning that these are illustrators whose work is already recognized and commissioned by high-profile companies that both pay and provide great exposure) and offering them no compensation. I think this is a slap in the face to the arts world.

Some very good points are discussed by Stan Schroeder at Mashable and Douglas McLennan at Arts Journal. I recommend reading their thoughts about the online community's responsibility for devaluing artists' work, seeing this as an opportunity to encourage higher levels of craftmanship, and the value of a relatively unknown artist to gaining exposure and consequently future work that would pay.

I, however, would like to address two issues that I have when a situation such as this occurs. I will do so in this and a following post.

First of all, I posit that most people who identify themselves as artists wish to make a living producing art. They do not WANT to have a desk job to enable their work. They would, ideally, be able to support themselves by producing work in their medium of choice. I am not talking about the people who happily admit to being designers "on the side," or who create art "as a hobby" and are content so doing. I am not talking about the people who, unasked, flood the web with their work free of charge. I believe that people who IDENTIFY as artists want it to be their vocation, their profession, their primary source of income, and guard it closely, hoping always that someone else will value it equally (and in concrete dollars).

It is offensive that Google, a company whose first-quarter profits saw an 8% increase over last year's (to $1.42 billion, according to the New York Times), would specifically select artists because they are well-known and well-respected and offer to pay NOTHING. It would be a different story altogether had Google held an open call for submissions, explaining at the outset that there would be no pay for the chosen designs, and allowed illustrators to decide for themselves whether they wanted to participate. (Note: even the 12-year-old winner of "Doodle for Google" received a decent-sized award for her winning drawing.) But to carefully hand-pick prominent illustrators and ask that they be a part of the project in return for exposure, shows how little art is respected by big business (and is, in my opinion, condescending). The fact that Google is SELECTING them in the first place suggests that these are artists who no longer need exposure, are at the top of their field, and should be considered valuable enough to earn a standard rate for their work.

Google's new skins are akin to packaging an unexciting product in an appealing way, something that marketing experts get PAID to do. Google would expect to pay someone to spruce up its image. Despite the positive impact these artist skins would have on Google Chrome's marketability (Chrome doesn't make my short list of browser choices), Google doesn't believe that the illustrator's work is worth a financial investment.

And if Google, a company worth billions, isn't willing to pay for top-of-the-line illustrators, what good is exposure? (Not to mention the fact that Google Chrome is not necessarily the best way to reach these illustrators' potential clients, since it depends on an individual's interest in downloading the browser to start with.) If a company knows that an illustrator is willing to work for Google for nothing, why would it want to pay the illustrator?

When Google thinks art isn't worth paying for, it is little wonder that legislators across the country question the value of arts funding.

Incidentally, I considered that this may be Google's reaction to Bing's attractive "decision engine." I contacted the provider of the stock photography that is used by Bing in an attempt to find out if they get paid for Bing's use of photos. The response I got from Jonathan, a representative of Danita Delimont stock photography, wrote: "I'm glad you like our photographers' work! Microsoft does indeed license the images they display on the Bing home page. We applaud Microsoft's decision to provide copyright information for the photos they use on Bing."

Social Media Intern: A Risk?

As social media gains momentum, both non- and for-profits are encouraged to give their web presence more attention and employ an Online Community Manager in their offices, thereby freeing up other employees whose job descriptions do not include "Update Blog," "Monitor LinkedIn Group Activity," and "Tweet." Image by Matt Hamm Image credit by Matt Hamm

In this economy, however, hiring for a new position is a financially daunting concept for non-profits. The name of the game is simplicity, streamlining, and enabling the most efficient, cost-effective business model.

Solution? Putting interns and volunteers to the work of managing an organization's online presence.

Ahh, internships. I remember my first summer internship as an undergraduate, with a very successful Chicago-based theater company. I was given stacks of brochures, testimonials, subscription forms, and shown "the right way" to put them all together. For three months I assembled press kits and marketing folders, cleaned up the files and archives, and ran menial errands. Had I been somehow incompetent, irresponsible, or destructive, there was little damage I could have done with my limited responsibilities.

But an intern charged with maintaining the online community of an organization, or managing social media--that intern has a LOT of power. For organizations lacking a strong online presence, there are great guidelines for making the most of a social media intern. If you do a quick search for the position online, job descriptions, in addition to managing Facebook pages and blogs, include "providing copy for our website," "developing the online marketing of a new documentary," and often seek an individual who is "self-motivated," and "works with little direction."

One concern about entrusting this responsibility to an intern is explored here by Heather Gardner-Madras. While Gardner-Madras questions whether "social media [will] become so important that current experimental forays will come to haunt their organizations...[will they] regret not making a serious investment in this part of their communications now or will they be glad that they were smart enough to take advantage of the skills and smarts of low budget resources while getting under way?"

In my mind, this is secondary to what I believe is a more immediate concern: who are we letting behind the wheel when we allow an intern with a short-term investment manage the direction of our organization's social media development? A non-profit's mission and goals are often shared by its long-term employees. The carefully-selected hires who toil over databases and grant-writing efforts, one hopes, are working for a mission in which they believe on a personal level. But an intern, eagerly snapped up by an organization looking for enthusiastic, cheap labor (and there's nothing wrong with that) may seek experience over idealism, want to find new, funky ways to use the tools of the web, and build a resume, rather than save the world or promote the arts. Is this student acting with your organization's best interest in mind?

I don't think it's a stretch to assume that a theater's intern is less likely to identify himself by his internship than the theater's Artistic Director--the intern's personal identity is stronger than his or her professional identity. The longer that intern holds the position, or the more s/he is paid for it, the greater his or her committment to the organization rather than simply the work.

So, this intern, who is less concerned about professional identity, is entrusted to represent your organization across the internet, and is associated with the operations of the organization. When s/he posts a blog, or updates a group, s/he is attributed with ownership, and the connections between your organization and that intern's online presence (personal blog, flickr account, Facebook page, etc.) are forged. S/he fields the discussions and questions that come through these social channels, and is the point of contact for your online audience. If that intern doesn't feel the same connection to your organization, are you missing out on the power of social media by not being represented by someone as deeply committed as you?

What if your organization is devoted to preventing animal cruelty, and your intern has a public photo album of a weekend hunting trip? Or your organization targets a more conservative, moneyed audience, and your intern has borderline-explicit photos and comments posted to his or her Facebook page? Certainly, these may be extreme examples, but what happens in this case? Are these grounds for giving ultimatums (block your profile while employed here)? What if that intern is not getting paid? If there is not a direct and obvious link between the intern's personal online identity and the work done on behalf of the organization, does it matter what the intern does online on his or her own time?

I don't know if there's an answer to the risks involved in intern-sourcing social media, and I certainly can't say that this is necessarily going to be the case with every intern. I am, after all, an intern myself.

Facebook for Arts Organizations - Webinar Series

Due to the high level of interest in all things Facebook, Patron Technology has announced a webinar series designed to take you beyond the basics, with detailed instructions, tips and examples of what other organizations and brands are doing successfully. Patron Technology clients: Free registration (click here to register) Non-clients: Session 1 is free.  Session 2, 3 and 4 are $45 per session or $99 for all three (click here to register)

Session descriptions:

Fans Are Better Than Friends (Encore Presentation) Thursday, June 4 | 2:00-2:45PM EDT

This session will give you a broad overview of the options for arts organizations (and other businesses) on Facebook, and some essential tips about what you should be doing.  This is an "encore" presentation of a session originally presented in April.

Are You Content with Your Content? Tuesday, June 16 | 2:00-2:45PM EDT

The most important part of maintaining a Facebook Page is making sure to update it frequently, with new and interesting content. But, that doesn't mean you have to spend all your time taking photos and writing new blog posts! There's plenty of shareable content on the web already, all you need to do is gather it and share it with your Fans. In this session you'll learn:

  • What makes an engaging status update
  • How to share photos and links
  • How to "listen" and find content to share on your Page

Apply Yourself! Tuesday, June 30 | 2:00-2:45PM EDT

Not all Facebook Applications are just for playing Scrabble and throwing sheep. There are some really useful apps that have been designed specifically for Facebook Pages. In this session you'll learn:

  • How to find and add useful Facebook apps
  • How to direct new visitors to a specific section of your Page
  • How to add your own content to your Page using a "blank slate" HTML app

Fan-ning the Flames Tuesday, July 14 | 2:00-2:45PM EDT

Once you've put all this time and effort into getting your Page set up, how can you aggressively attract more fans? We'll look at some ideas that work, and I'll share one case study of an org that went from having 600 fans to eight THOUSAND fans-in one week! In this session you'll learn:

  • How to link to your Page from your Web site and e-mails
  • How to create Facebook Ads to attract more fans
  • How to understand the stats and analytics that Facebook provides

Who I Am...or, Who Am I?

As summer commences (and let's face it, it's difficult to pretend it's still spring in these temperatures) I am here to introduce myself as your newest blogger. I could tell you about myself, my work history, and so on. You could proactively seek out online articles about or by me, or see my connections on LinkedIn, or, with my "permission," follow @Corwin82 on Twitter. Or, if your RSS feeder has just the right combination of words, you may already be following my "personal" blog.

Leading me to muse about the blurred relationship between online personal and professional identities. I am aware that this is not some groundbreaking topic, but the regular complexities of managing our personal/professional identities include unique challenges when the job in question is in the non-profit sector. Nobody, truly, can ever act with complete impunity.  Yet somehow, when acting in cyberland, the user is instilled with a sense of anonymity and security while simultaneously exposing him/herself to EVERYONE else online.

Historically, people have always had to worry about the affect of out-of-office behavior on their professional life. The degree of real-world self-disclosure or choice of actions might take into account the place, time, and audience. An individual bitching about a coworker might choose to do so to her husband, or a close friend over coffee. Likely not in an inter-office memo, or a radio broadcast, or to the coworker's best friend. Similarly, a person dealing with an addiction might discretely go to a support group 25 miles from home and not have to fear being exposed on the front page of the corporate newsletter.

But now we are provided the internet.

You may believe that your blog will only be viewed by trusted friends (so you can vent about your job, boss, financial situation, custody battle, and so forth). You can choose to allow certain people to see your Facebook page, follow your Tweets, and access the photo album of your latest trip to Vegas. You "control" your channels of self-expression, and thus, you feel safe communicating as indiscriminately as you would face-to-face with close friends.

Conversely, you may feel safely anonymous online, believing that your clever handle, pseudonyms and codes for people and places, and cryptic profile ensure your blog will only be viewed by strangers (so you can confess infidelity, "secret" desires, the self-gifted bonus you finagled by skimming a little off the top). After all, in the tangled web of the wide world of cyberspace, what are the chances that someone you know in REAL life will learn anything more about you than what you would disclose face to face? There's no danger in your tennis partner learning about your secret loathing for him, or your boss finding out that you want her job at all costs, or your recent, devastating prognosis that could impact your insurance eligibility or ability to find work. Because you feel safe, you don't feel the need to censor your thoughts.

The internet isn't your bosom buddy, nor is it the complete stranger you meet while traveling and share many shots of ouzo, too much information, and nothing else. It's not the privacy of your bedroom, and it's not your cubicle. It's not strictly personal, nor strictly anonymous. There's no clear delineation of where "you" in your secret, most personal self ends and "you-as-representative-of-your-work" begins. The internet is a sphere that conflates all representations of ourselves into a strange new beast that is, ultimately, accessible by anyone, anywhere. There are entire companies devoted to managing how we come across online, new tools to decide who is allowed to know what, and a lot of very interesting discussions being held (online!) about this conundrum.

I would argue that people who work in academia and politics, for the most part, have long been cautious about what is documented and where. But as younger, more web-reliant generations enter the workforce, and an online presence supplements, and replaces, other media outlets, the question of how we present ourselves (and are perceived) online becomes increasingly imperative. Web expression is no longer dominated by angst-ridden teenagers blogging about broken hearts. Those former teenagers are now working online on behalf of corporations like Domino's Pizza (to counteract the damage done by angst-ridden teenagers), the Pope, and the White House.

As artists, or professionals in the arts, who use the internet to muse, pronounce, declaim, advertise, and in other ways reach out, what are we to do to delineate who we are as professionals from who we are as people? Is there a difference? Must there be? How does this influence how our work is perceived/received? There are the channels that we identify as more "professional," like LinkedIn, an organization's own website with its own blog, podcast, etc. What about the ones we identify as mainly "personal," such as Facebook (increasingly used by organizations, companies, and causes)? And the ones that are something of a crossover, like Twitter? Must we always be conscious of representing our organization? What if I am employed by an organization that is involved in practices which are in conflict with my personal beliefs? What if as an individual I engage in activities which conflict with the mission of the organization for which I work? And, as we, as arts non-profits, look for ways to cut costs and bring in more outside help to manage our organization's online presence, are we taking a risk by entrusting this job to volunteers and interns, whose online power may equal (or surpass) our own?

Each question leads to additional questions, so I will do my best to approach these over the next few posts.

(And it's nice to meet you!)