Due to the high level of interest in all things Facebook, Patron Technology has announced a webinar series designed to take you beyond the basics, with detailed instructions, tips and examples of what other organizations and brands are doing successfully. Patron Technology clients: Free registration (click here to register) Non-clients: Session 1 is free. Session 2, 3 and 4 are $45 per session or $99 for all three (click here to register)
Session descriptions:
Fans Are Better Than Friends (Encore Presentation) Thursday, June 4 | 2:00-2:45PM EDT
This session will give you a broad overview of the options for arts organizations (and other businesses) on Facebook, and some essential tips about what you should be doing. This is an "encore" presentation of a session originally presented in April.
Are You Content with Your Content? Tuesday, June 16 | 2:00-2:45PM EDT
The most important part of maintaining a Facebook Page is making sure to update it frequently, with new and interesting content. But, that doesn't mean you have to spend all your time taking photos and writing new blog posts! There's plenty of shareable content on the web already, all you need to do is gather it and share it with your Fans. In this session you'll learn:
- What makes an engaging status update
- How to share photos and links
- How to "listen" and find content to share on your Page
Apply Yourself! Tuesday, June 30 | 2:00-2:45PM EDT
Not all Facebook Applications are just for playing Scrabble and throwing sheep. There are some really useful apps that have been designed specifically for Facebook Pages. In this session you'll learn:
- How to find and add useful Facebook apps
- How to direct new visitors to a specific section of your Page
- How to add your own content to your Page using a "blank slate" HTML app
Fan-ning the Flames Tuesday, July 14 | 2:00-2:45PM EDT
Once you've put all this time and effort into getting your Page set up, how can you aggressively attract more fans? We'll look at some ideas that work, and I'll share one case study of an org that went from having 600 fans to eight THOUSAND fans-in one week! In this session you'll learn:
- How to link to your Page from your Web site and e-mails
- How to create Facebook Ads to attract more fans
- How to understand the stats and analytics that Facebook provides