In this episode of the Arts Management and Technology Podcast: Tech in the Arts, Luna Lu speak with Eric Williams about the evolution of storytelling across emerging media, including VR, AR, and immersive experiences. Drawing on his work in cinematic virtual reality and the Cine-VR Lab, Eric explores how creators must adapt their narratives to different mediums, how immersive storytelling reshapes audience engagement and emotional connection, and how tools like AI are being integrated into creative workflows. He emphasizes the importance of choosing the right medium for each story and reflects on the future of storytelling as both a technological and deeply human practice.
